America Recycles Day (ARD) first started as Texas Recycles Day in 1994 as the idea of Kevin Tuerff and Valerie Davis, who were employees of the
Texas Commission on Environmental Quality at the time. In the proclamation, the President promoted the environmental and economic benefits of recycling and emphasized the need for Americans to continue to recycle and buy recycled products. Every president to follow him continued to issue a proclamation for the observance each year, with the exception of President
Donald J. Trump, who issued messages for the observance each year of his presidency instead of official proclamations. Shortly before that, in the summer of 2009,
Keep America Beautiful took ownership of the holiday from the struggling NCR and is still the managing entity for ARD. == Celebration ==