In 1979, Amalia Hizon Mercado, her husband Renato Mercado, and their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along
Timog Avenue in
Quezon City. The cakes developed by Teresita gave Red Ribbon its prominence. In 1984, it opened its first overseas outlet in
West Covina, California. The company began franchising in 1999. Today, more than 200 branches operate in the Philippines; 32 in
California; five in
Las Vegas; two in
New Jersey (
Jersey City and
Bergenfield); one in
Metropolitan Phoenix; two in
New York City; one in
Virginia Beach, Virginia; one in
Chicago, one in
Metropolitan Detroit, and two in
Houston, Texas. In 2005, Red Ribbon was acquired by
Jollibee Group. Red Ribbon Bakeshop, Inc. is managed through JFC's holding company, RRB Holdings. ==See also==