Facebook launched the Reels Play Bonus program as "Challenges" program on Facebook in October 2021 as a way to reward outstanding Reels creators. Facebook announced a $1 billion initiative for 2021–2022 to support creators through the Reels Play Bonus program." The Reels Play Bonus program initially was the creators of United States, Canada and Mexico. Later Facebook expanded their Reels Play Bonus program to more countries for select group of people and the program is invite-only.
Requirements According to
Meta Platforms, Facebook has introduced a new way to let creators participating in the Reels Play Bonus program, earn up to $4,000 per month. Meta clarifies: • Each month, creators can take part in a number of consecutive, cumulative challenges. Earn $20 once each of your five reels has received 100 plays. • A creator can unlock a new challenge once they complete the current one. As a result, after finishing the previous example, they would receive a new one that read: Receive $100 when 20 of your Reels accumulate 500 plays each. • At the beginning of each 30-day bonus period, Challenge progress will be reset to #1. == Monetization ==