The show began airing in October 2009 at 20.00. In addition, started airing on MTV3's daughter channel
Sub on 24 September at 21.00. The first season was hosted by
fashion designer and
entrepreneur in
Heidi Klum's role and fashion
editor and host filled
Tim Gunn's role as fashion mentor. The second season's host was model and mentor was designer
Janne Renvall.
Janne Kataja, who is well known for working on MTV3 and Sub programs, hosted . The first season's winner, Katri Niskanen, received a one-year contract with
Spalt PR, one year cooperation with
L'Oreal Paris hair and makeup, and a
Bernina Sewing Machine worth €6,000. In addition to this, the winner's collection was featured in the February 2010 issue of Finnish fashion magazine . ==Seasons==