Reinventing Comics explains twelve "revolutions" that McCloud predicts are necessary for the comic book to survive as a medium: • "comics as literature" • "comics as art" • "
creators' rights" • "industry innovation" • "public perception" • "institutional scrutiny" • "gender balance" • "minority representation" • "diversity of genre" • "digital production" • "digital delivery" • "
digital comics" The book caused considerable controversy in the comics industry, McCloud famously noting that it had been described as "dangerous". As promised in the book, McCloud has offered
annotations,
addenda and his further-developing thoughts about the future of comics on his website. In particular, he considered his 2000–2001 webcomic, ''I Can't Stop Thinking
, to be a continuation of Reinventing Comics
, though he has continued to write about the future of comics in many different forms, as he acknowledges Reinventing Comics'' is "a product of its time". ==Development==