It became known to a wider public (outside of Portugal) through an
advertising campaign (first launched in 2002) that made use of
sex appeal to sell toilet paper - something other companies didn't dare to do before. The campaign, using photos made by the French photographer
François Rousseau, received special attention of the French magazine
Photo, which promoted a photographic contest inspired by it (and sponsored by the company). • 2017 New paper mill, Renova PM07 starts operating in
Torres Novas, pioneering the new NTT technology for paper making in
Europe. • 2016 New factory, Renova 3, inaugurated in France,
Saint-Yorre. • 2015 Exports to 90 world countries are now becoming regular. • 2014 Renova starts its operations in
Mexico under the brand
novaRe. • 2013 Renova starts its operations in
Canada. • 2012 Marketing Case Study of Portugal’s Renova Black Toilet Paper is #1 in global case study award • 2011 Renova Mills no1 and no2 receive more than 6.000 students a year, from all ages. • 2010 Renova, a business case study at
INSEAD: "Renova Toilet Paper: Escaping the Commoditization Trap" • 2009 New large scale automatic warehousing facilities and many new automated converting lines. New natural gas electrical co-generation central. • 2007 New business unit to explore the brand presence in markets not previously explored, with a global scope. • 2006 For the first time, a Renova product is reviewed by major national newspapers and fashion magazines across the globe. • 2005 After launching Renova Black, the first black toilet paper ever, new trade channels across the globe become interested in the product. • 2004 Renova Belgium starts its operations in Belgium and Luxembourg. • 2003 Renova launches its first moist toilet paper product lines. • 2002 Renova France starts operations in France, using its innovative “Fresh&Clean” toilet paper as main market driver. • 1999 Renova acquires the water company Promineral SA. • 1999 ISO 14001 certification, for environmental compliance, is granted to Renova SA, which becomes the first company with such certification in Spain and Portugal. • 1998 Launch of the first toilet paper in the world integrating micro-droplets of smoothing cream (“Renova Fresh&Clean”). • 1995 Major branding reform takes place, with all products starting to carry the brand name “Renova”. • 1990 Renova España SA begins its operations in Spain. • 1989 The first modern cross-category line of products is launched (“Renova Class”). • 1979 Mill number 2 is inaugurated. • 1970 First feminine hygiene line of products is launched (“Reglex”). • 1961 The modification of the business structure is completed: from office paper to disposable household and body paper products. • 1958 The company launches “Renova Super”, the best selling product of the company ever. • 1950 Acquisition of a dedicated high voltage power line complementing the main energy source of the factory: the river. • 1943 A new group of stockholders takes hold of the company. Renova – Fábrica de Papel do Almonda, SA is born. • 1939 Foundation of the private company Fábrica de Papel do Almonda Lda. • 1818 David Ardisson chose the Renova brand as the watermark for the first sheet of paper manufactured on the banks of Almonda river, Torres Novas{{cite web|url=http://repositorio.ul.pt/bitstream/10451/10188/1/ulfl141506_tm.pdf|title=Marcas de Água - Arquivo Histórico Parlamentar == References ==