Reserva de la Familia was launched in 1995 with a tequila aged for more years than the industry norm. It was launch with extra-añejo tequila, which is tequila aged for more than 36 months in barrels of a capacity at the maximum of 600 liters. These classifications are set by Mexico's governing certification body for the tequila industry,Consejo Regulador del Tequila (CRT).