After the success of a pilot shot in late 1970, the fall of 1971 saw Kenny Rogers and the First Edition become hosts of their own television series ''
Rollin' on the River. Later to be shortened to Rollin
, this was a variety show that was taped in Canada (taking advantage of recently imposed Canadian content requirements) which geared itself toward rock, blues, and folk performers and groups. Unlike the more Las Vegas-styled The Sonny & Cher Comedy Hour, Rollin
was focused on harder-edged guests like Ike and Tina Turner, veterans like Bo Diddley, veteran Canadian based artists such as Ronnie Hawkins, and up and coming performers such as Jim Croce. The show also gave the First Edition a chance to do the comedy Kenny and Terry had long made a part of their act. Though it got good ratings, Rollin'' did have one ill side effect: the First Edition were now seen as television personalities instead of recording stars. Terry Williams' signature song, "What Am I Gonna Do", was to become the group's next single in late 1971. It was the first First Edition 45 not to chart since 1968. Recorded over six months in 1971, and released in March 1972,
The Ballad of Calico was written by future star
Michael Martin Murphey and the First Edition's musical director and arranger Larry Cansler. Cansler replaced Hobbs on stage during this period, but despite his large creative role here, and on ''Rollin' on the River,'' he was not promoted on either as a member of the group. The album was a country
rock opera about a late 19th-century mining town, but unlike most like-minded projects of the era, all of the songs were based on fact. The sleeve and booklet of this two-LP set had genuine and period-styled photos depicting the era, with all of the lyrics presented in hand-written script. The music was critically well received, with all of the group (outside of Mickey) taking at least one lead. The song chosen for a single was "School Teacher," an acoustic rhythm and blues song with a lead by Kin. "The Ballad Of Calico" has since picked up a large cult following, but back in 1972 it was all but ignored. According to Mickey Jones' book
That Would Be Me, Vassy was fired several months after the "Calico's" release following a drunken backstage confrontation with Terry Williams. By early 1972, Gene Lorenzo replaced Larry Cansler on stage and was made a full First Edition member. Jimmy Hassell joined the group about six months later to replace Vassy. Lorenzo was a keyboard and piano virtuoso. Hassell was a hard rock singer similar to Vassy, and physically resembled a friend of Terry's, actor
Gary Busey. Both fit in well, without marring the public impression of the original members. Around the same time, Rogers formed his own label, Jolly Rogers (distributed by
MGM. Rogers retained the name when he started his own publishing company as a solo artist) and the group left Reprise. Their first Jolly Rogers release was a late 1972 country LP called
Backroads. The third single from the album, a version of
Merle Haggard's "Today I Started Loving You Again" reached the lower regions of the country charts in mid-1973. Then came a soundtrack from ''Rollin'.'' The album consisted mainly of cover songs, of which Kenny's remake of "The Long and Winding Road" and Gene and Terry's reworking of Bach's "Joy" were most notable. The album did not do well, and the TV show was soon canceled. The group increasingly played on the county fair circuit. It was decided that a new image far away from their TV persona was required.
Monumental tried to give them just this. Combining a wide variety of styles, it ranged from a Rogers-written rocker about prostitute "Morgana Jones" (rerecorded by Rogers for his album
The Gambler in 1978) to the nostalgic "42nd Street." The latter compared the New York of 1973 to the Broadway of the 1930s. "The Hoodooin' of Miss Fannie Deberry" (also re-recorded by Rogers for "The Gambler") and "The Ritual", was the LP's centerpiece.
Monumental was one of their biggest sales failures in the United States, but in New Zealand it went gold. Following on the local success of "Rollin'" and the understated ballad "Lady, Play Your Symphony," "Lena Lookie" went to number six, and the group embarked on three New Zealand tours over the next two years. A documentary of their first trip, in late 1973, was aired as a 1975 TV special,
Rollin Through New Zealand. As their domestic popularity continued to decline, Terry wanted to focus on the hard rockers that had done so well for them overseas. Kenny disagreed, wanting a more conservative agenda. Kenny admitted in his book
Making It with Music, that he perhaps should not have complained about MGM's poor distribution on a radio show. Despite their mounting problems, New Zealand continued to consider the First Edition as superstars. Their next album was titled ''I'm Not Making My Music for Money'' especially for their New Zealand fans. An LP of this title was to have come out in the US but MGM rejected it. The US LP was basically going to be the same but with two new cuts replacing the two songs reused from "Monumental." Despite the retreads, the album did show continued development. A mix of new songs and remakes (possibly done because some songs were not available in New Zealand), "Love Woman" was now a hard rock jam featuring Jimmy on lead. This arrangement was borrowed from the band's stage performances of
Bill Haley's "Rockin' Through the Rye". The ballads "
Dirty Work" and "Daddy Was a Traveling Man" were a return to the more adult style of Terry's early work. "Making Music for Money" (another song remade for "The Gambler") is a song about art vs. commerce that
Jimmy Buffett later covered. It charted well, but again only in New Zealand. ==The split==