The label was formed by
Amy Grant's managers (Harrell being her brother-in-law), with the label's original intent to give new artist
Kathy Troccoli a home after being rejected by the major labels at the time. Troccoli,
Michael W. Smith and
Rich Mullins were the label's first three artists. In 1990, they signed a new distribution deal with
Geffen Records. and by 1995 the other half was also acquired by BMG. For a time following the BMG acquisition they distributed through
RCA Records. Through eventual consolidation, it is now part of
Sony Music. Mike Blanton and Dan Harrell partnered with Steve Thomas to create BHT Entertainment in 2003. The label signed a distribution agreement with
Word Records. == Notable artists ==