Some Great Reward was mastered in late August 1984, and released on 24 September 1984 by
Mute Records in the UK with catalogue number STUMM19. In West Germany, Intercord Records released the album with catalogue number INT 146.812; initial pressings were made on grey vinyl after the success of their colored vinyl releases for earlier singles.
Sire Records released the album in the US, and they also made available a special promotional 12" release with a custom track list and custom sleeve (catalogue number PRO-A-2271). In Europe, the album was a top 10 hit in four countries, including the UK where it hit number 5 and sold more than 80,000 copies in the first two weeks, and West Germany where it hit number 3. Although it did not chart highly in the US (reaching only number 54), it spent 42 weeks on the charts there. On 29 October 1984, Depeche Mode released the third single from the album, a "double-A-side" release that included both
"Blasphemous Rumours" and "Somebody". Like the "Master and Servant" single before it, "Blasphemous Rumours" stirred up some controversy due to its religious message, prompting rebuking from some members of the clergy in the UK. Depeche Mode contributed "Blasphemous Rumours" to
Greenpeace – The Album, which was released in June 1985.
Tour , Sweden The Some Great Reward Tour was the band's longest to date, starting in late September 1984 just three days after the album's release and running through the end of July 1985. The stage for the tour was their most elaborate yet, with "ramps and risers amongst quasi-industrial strip lights, sheets of metal, and neon tubes." Gore stood out on the tour, as he continued to wear makeup,
fetish harnesses and leather miniskirts on stage. The other members of the band asked Gore to reconsider his choice of wardrobe on tour, but he refused to tone it down. A few years later, Gore reflected on his choice of outfits and said "There was some kind of sexuality to it that I liked and enjoyed but I look back now and see a lot of the pictures, and I'm embarrassed," but also admitted "I didn't think it was going to cause such a fuss." In an interview in 1987, Gore said "The 'Berlin scene' is a bit of a myth – the idea that it's full of weirdos and junkies, though there are quite a lot. The clubs are quite good but not as shocking and different as people imagine. ... I'm not very happy about some of the clothes I've worn. Every interview we do, the skirt is mentioned. I actually think it's quite funny, though I didn't look at it deeply. I regret that so much attention was paid to it and that even now there are still people who think I go round dressed [that way]." The band played in the UK in September and October 1984, Europe in November and December, then took a break before playing the US in March and April 1985 before returning to Europe in July. American synth-pop and electronic band
Book of Love were the opening act for all 15 tour dates of the North American leg of the tour. Although "People Are People" had not had chart success upon its release in the US in March 1984, in early 1985 it had a resurgence there, bolstered in part by LA radio station
KROQ-FM, and partly because of the US-only release of the
People Are People compilation album, and as a result Depeche Mode were surprised by the large attendance at their US shows; they had not toured the US on the previous tour because of low attendance when they had visited the US in early 1983. Said Gore, "We thought that we would never be popular in America. And when we went back in 1985, we'd suddenly become this cult phenomenon. And we were playing for 15,000 people a night." In February 1985, before the US leg of the tour, the band returned to Hansa Studios in West Berlin to record a new song, "
Shake the Disease". "Shake the Disease" was released as a single in April 1985, just as the US and Asian legs of the tour completed. In July, on the final European leg of the tour, Depeche Mode played two dates behind the
Iron Curtain, a rarity for Western bands at the time. Wilder remembered that "we'd all heard these stories about our popularity in that part of the world and in Eastern Europe in general. People always said 'You're so popular in those countries, you have to go there.' But many bands at that time didn't do that. There were too many obstacles." Depeche Mode played in Budapest, Hungary on 23 July and in Warsaw, Poland on 30 July 1985; they tried to arrange concerts in both Moscow and East Germany as well, but were prevented due to "bureaucracy". In between the two Iron Curtain dates, Depeche Mode played at one of Athens, Greece's first large, open-air festivals to 80,000 fans.
Live recordings On 3 November 1984, Depeche Mode played a concert at the Hammersmith Odeon, and the performance was recorded and broadcast on
BBC Radio 1 and introduced by radio personality
Richard Skinner. Tracks from the broadcast were released on a promotional-only vinyl release (catalogue number CN 4498/S). The 30 November 1984 show in Basel, Switzerland, was recorded and released on a promotional record by
Warner Brothers Music in the US; radio stations that received a copy of the 30 minute excerpt from the show were allowed to play the record on air only once. The concert on 14 December 1984 at
Alsterdorfer Sporthalle in
Hamburg,
West Germany, was recorded and issued as Depeche Mode's first live concert video release titled
The World We Live In and Live in Hamburg (1985), which was released in the US, UK and Japan on various formats.
Subsequent events After the non-stop cycle of recording and touring an album that the band had been under since 1981, they decided that, after the tour for
Some Great Reward completed, to break the cycle and that 1985 would be focused on releasing a compilation album, for which they recorded another single, "
It's Called a Heart". Both "Shake the Disease" and "It's Called a Heart" as well as all of the band's previous singles were collected on
The Singles 81→85, released in October 1985 in the UK. A companion home video,
Some Great Videos, was also issued. In the US, a slightly different compilation album, titled
Catching Up with Depeche Mode, was issued November 1985, in place of
The Singles 81→85.
Some Great Reward was remastered and re-released in 2006. Album track "Stories of Old" was performed as part of Depeche Mode's studio sessions in 2008. ==Critical reception==