Carrera GTR which Lloyd co-drove with
Andy Rouse and
Jeff Allam. Initially, Lloyd worked for
Decca Records from 1964 to 1970, during which time he became interested in racing after competing in a
Triumph TR4A during 1967. He later formed his own
public relations business,
Motor Race Relations, in 1971, while continuing his own driving duties, during which time he won multiple events in the
British Saloon Car Championship. He went on to form
GTi Engineering in 1978, running
Volkswagen Golf GTIs and
Audi 80s. This team eventually became
Richard Lloyd Racing in 1985 as Lloyd moved into the
World Sportscar Championship with
Porsche 956s and
962s. Following the demise of the team in 1990, Lloyd returned to racing, driving, and winning, in the Porsche 924 Championship. In 1995, he established
Audi Sport UK to once again compete in the
British Touring Car Championship, with support from the Audi factory. Lloyd re-entered sports car racing in 1999 with the
Audi R8C program at the
24 Hours of Le Mans, before being chosen by Audi's fellow
Volkswagen Group subsidiary,
Bentley, to run the
EXP Speed 8 program in 2001. Audi Sport UK was renamed
Apex Motorsport during their Bentley tenure, subsequently became
Jaguar's development team for the
XKR in the
FIA GT3 European Championship. Lloyd stopped racing professionally in the 1990s, but continued to run in
historic racing events up until his death. ==Death==