In late 1966, Neville and Sharp were early travellers on what was to become known as the "pot trail" or "the hippie trail": the overland route from Australia across Asia to Europe. The appendix to Neville's 1970 manifesto
Play Power acted as the first manual for how to do the overland trail, in advance of any guidebooks in the traditional sense. Neville's sister, the novelist
Jill Neville, was already living in London, as was his girlfriend Louise Ferrier. Swinging London was undergoing a "youth revolution" and Neville's and Sharp's arrival was perfectly timed. In early 1967, Neville founded the London
Oz with
Martin Sharp as graphic designer. Many writers contributed, including
Robert Hughes,
Clive James,
Germaine Greer,
David Widgery,
Alexander Cockburn and
Lillian Roxon, among others.
Felix Dennis (later to become one of Britain's wealthiest publishers with
Dennis Publishing) came on board as advertising manager. London
Oz became increasingly influenced by hippie culture, and oscillated wildly between psychedelia, revolutionary political theory, and idealistic dreams of a counter-culture, with much discussion of drug-taking thrown in.
Oz campaigned to legalise marijuana through various events such as the Legalise Pot Rally in
Hyde Park, London, in 1968.
Oz, however, was clearly against hard drugs. There was also much discussion and theoretical rumination regarding feminism and the "
sexual revolution". Although Neville had a reputation for being wild and stoned, he revealed in his autobiography
Hippie Hippie Shake that he was more of a workaholic, obsessed with the magazine deadlines and his editorials, which often tried to make sense of all the competing philosophies that were exploding from the "youthquake". Neville was known as a charismatic and charming figure who had a wide circle of friends among London's intellectual and publishing elite, rock stars, socialist revolutionaries and criminals. Through the then editor of the London
Evening Standard,
Charles Wintour, he became friends with the young
Anna Wintour. While Neville was holidaying on
Ibiza, an edition of the magazine entirely produced by high school students—
Schoolkids Oz (May 1970)—was published, edited by Jim Anderson and Felix Dennis. The issue depicted
Rupert Bear sporting a penis (1971) and led to the conviction of Neville,
Jim Anderson and
Felix Dennis. The then-longest obscenity trial in British history ensued, which ended in
Oz supporters burning an effigy outside the court of
Judge Michael Argyle, who was presiding over the case. In his evidence for the defence, the philosopher
Richard Wollheim said that the trial represented a threat to tolerant society and risked provoking the generational polarisation that was dividing the United States with such disastrous consequences. The Court of Appeal of England and Wales quashed the sentences, holding that Argyle had made "very substantial and a serious misdirection" to the jury that had prosecuted the
Oz editors. and he and
Yoko Ono marched the streets surrounding the Old Bailey in support of the magazine and freedom of speech. London
Oz ended in November 1973. == Later career ==