MarketRick and Morty
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Rick and Morty

Rick and Morty is an American adult animated science fiction sitcom created by Justin Roiland and Dan Harmon for Cartoon Network's nighttime programming block Adult Swim. The series follows the misadventures of Rick Sanchez, a cynical mad scientist, and his good-hearted but fretful grandson Morty Smith, who split their time between domestic life and interdimensional adventures that take place across an infinite number of realities, often traveling to other planets and dimensions through portals and on Rick's flying saucer. The general concept of Rick and Morty relies on two conflicting scenarios: domestic family drama and a misanthropic grandfather dragging his grandson into hijinks.

Premise and main characters
The show revolves around the adventures of the members of the Smith household, which consists of parents Jerry and Beth, their children Summer and Morty, and Beth's father, Rick Sanchez, who lives with them as a guest. The family lives in a suburb outside of Seattle, Washington, with the characters traveling to other planets and dimensions through portals and Rick's flying saucer. Rick is an eccentric and alcoholic mad scientist, who eschews many ordinary conventions such as school, marriage, love, and family. He frequently goes on adventures with his 14-year-old grandson, Morty, a kind-hearted but easily distressed boy, whose naïve but grounded moral compass plays counterpoint to Rick's Machiavellian ego. Morty's 17-year-old sister, Summer, is a more conventional teenager who worries about improving her status among her peers and sometimes follows Rick and Morty on their adventures. The kids' mother, Beth, is a generally level-headed person and assertive force in the household, though self-conscious about her professional role as a horse surgeon. She is dissatisfied with her marriage to Jerry, a simple-minded and insecure person, who disapproves of Rick's influence over his family. Different versions of the characters inhabit other dimensions throughout the show's multiverse and their personal characteristics can vary from one reality to another. The show's original Rick identifies himself as "Rick Sanchez of Earth Dimension C-137", in reference to his original universe, but this does not apply to any other member of the Smith household. For instance, in the first-season episode "Rick Potion #9", after turning the entire world population into monsters, Rick and Morty move to a different dimension, leaving the original Summer, Beth and Jerry behind. ==Episodes==
Production
Development Rick and Morty was created by Justin Roiland and Dan Harmon. The duo first met at Channel 101, a non-profit monthly short film festival in Los Angeles co-founded by Harmon. In the short, which Harmon would dub "a bastardization, a pornographic vandalization", Doc Smith urges Mharti to perform oral sex on him in order to go back in time. The audience reacted to it wildly, and Roiland began creating more shorts involving the characters, which soon evolved beyond his original intentions and their obvious origin within the film from which it was culled. Harmon would later create and produce Community, an NBC sitcom, while Roiland would work primarily in voice acting for Disney's Fish Hooks and Cartoon Network's Adventure Time. In 2012, Harmon was briefly fired from Community. Adult Swim, searching for a more prime-time, "hit" show, Harmon felt the best way to extend the voices into a program would be to build a family around the characters, while Adult Swim development executive Nick Weidenfeld suggested that Rick be Morty's grandfather. Having pitched multiple television programs that did not get off the ground, Roiland was initially very unreceptive to others attempting to give notes on his pitch. The duo had worked out the basics of the story that day, sold the pilot, and then sat down to write. Roiland, while acknowledging a tendency for procrastination, encouraged Harmon to stay and write the entire first draft. Writing Harmon has noted that the writers' room at the show's studio bears a striking resemblance to the one used for Community. The writing staff first meets and discusses ideas, which evolve into a story. Many episodes are structured with use of a story circle, a Harmon creation based largely on Joseph Campbell's monomyth, or The Hero's Journey. Its two-act structure places the act break at an odd location in the stages of the monomyth: after The Meeting with the Goddess, instead of Atonement with the Father. He has also confirmed that the writers avoid revisiting old tropes from the show's past, "in fear of that coming off as disingenuous fan service." In producing the series' first season, episodes were occasionally written out of order. For example, "Rick Potion #9" was the second episode written for the series, but was instructed to be animated as the fifth, as it would make more sense within the series' continuity. The post-production work is done in Adobe After Effects, and background art is done in Adobe Photoshop. Production of animation was handled by Bardel Entertainment in Vancouver, Canada for the first eighth seasons, Mercury Filmworks in Ottawa, Canada since the ninth season, and by Lighthouse Studios in Kilkenny, Ireland since the seventh season. Roiland's cartooning style is heavily indebted to The Simpsons, a factor he acknowledged in a 2013 interview, while also comparing his style to that of Pendleton Ward (Adventure Time) and J. G. Quintel (Regular Show): "You'll notice mouths are kind of similar and teeth are similar, but I think that's also a stylistic thing that ... all of us are kind of the same age, and we're all inspired by The Simpsons and all these other shows we're kind of subconsciously tapping into." Talking about the style guide the animators of the show have to follow, season three art director Jeffrey Thompson explained that the characters are often drawn with odd or asymmetrical features, in order to avoid looking "too normal to live in the Rick and Morty universe." When recording dialogue, Roiland does a considerable amount of improvisation, in order to make the characters feel more natural. Roiland's firing In January 2023, it was reported that Roiland was charged with felony domestic battery and false imprisonment in Orange County, California, in connection with an alleged incident in January 2020 toward an unnamed woman he was reportedly dating at the time. A hearing was scheduled for April 27, 2023. Following the public revelation of the indictment, allegations were made against Roiland's personal conduct regarding his behavior to minors on social media. The same month, Adult Swim announced that they had cut ties with Roiland and fired him from the show stating that the seventh season's production would continue and that his roles would be recast. In March 2023, the Orange County District Attorney's office dropped all criminal charges against Roiland due to insufficient evidence. During San Diego Comic-Con 2023, producer Steve Levy stated that Roiland's voice work will be replaced by "soundalikes" but there will otherwise be no changes in the characters. Adult Swim revealed the new voices of Rick and Morty with its seventh season trailer in September 2023, but the new actors were not announced until the season’s premiere in October. When the seventh season premiered on October 15, 2023, it was revealed that the new actors were Ian Cardoni as Rick and Harry Belden as Morty. ==Themes and analysis==
Themes and analysis
Comedic style The general formula of Rick and Morty consists of the juxtaposition of an extremely selfish, alcoholic grandfather dragging his grandson along for interdimensional adventures, intercut with domestic family drama. Comparisons have been drawn to House of Cosbys, a show created by Justin Roiland, for having similar bits such as characters announcing themselves (Mr. Meeseeks/Curiosity Cosby). The series is inspired by British-style storytelling, as opposed to traditional American family TV stories. Harmon has stated that his inspiration behind much of the concept and humor for the series comes from various British television series, such as ''The Hitchhiker's Guide to the Galaxy and Doctor Who''. He figures that the audience will only understand developments from Morty's point of view, but stated "we don't want to be the companions. We want to hang out with the Doctor, we idolize the Doctor, but we don't think like him, and that's really interesting." Occasionally, characters will acknowledge an episode's narrative or hint at the presence of a fourth wall, suggesting that they are aware of the fact that they are characters of a TV show. Thereunder, Troy Patterson of The New Yorker notes that Rick and Morty "supplies an artful answer to the question of what follows postmodernism: a decadent regurgitation of all its tropes, all at once, leavened by some humanistic wistfulness." Sean Sebastian of Junkee says that the show can be both hilarious and deeply disturbing at the same time as it excels at the "intersection between big ideas, flippancy and wit." Philosophy The series addresses the insignificance of human existence as compared to the size of the universe, with no recognizable divine presence, as described by Lovecraft's philosophy of cosmicism. Genovesi (Bonn University) describes the series as exhibiting a nihilistic world-view. The characters of the show deal with cosmic horror and existential dread, either by asserting the utility of science over magic or by choosing a life in ignorant bliss. However, as Joachim Heijndermans of Geeks notes, none of them appear able to handle the absurd and chaotic nature of the universe, as Jerry gets by through denial, and Rick is a "depressed, substance-addicted, suicidal mess". Harmon describes Rick as a self-interested anarchist, who does not like being told what to do. He believes that the character's life on a larger scale has caused him mental illness, Mental illness is a theme that is drawn on several times throughout the show, one scene in particular has Rick's therapist deliver a fiery explanation of his fundamental immaturity. Matthew Bulger of The Humanist notes that the creators of the series are trying to communicate the message that we need to focus on human relationships and not preoccupy our minds with unanswerable questions, in order to find a sense of purpose and live a better life. Eric Armstrong of The New Republic notes that Morty represents the audience, as he is "mostly there to react to Rick's deranged schemes". The character is transformed by the truths he discovers during his interdimensional adventures with his grandfather. Rather than sinking into depression, Morty accepts these truths that empower him to value his own life. ==Release==
Release
Broadcast In May 2012, Adult Swim unveiled its development slate that included a Rick and Morty pilot from Harmon and Roiland, which was eventually picked up to series in October 2012, as one of the network's first primetime original shows. The first season premiered in December 2013 and concluded in April 2014. It comprised eleven episodes (including the pilot), and aired Mondays at 10:30 pm ET/PT. Two months earlier, in February 2014, the show had been renewed for a second season, with the press release noting that Rick and Morty consistently outperformed direct competition in its time slot. Season two aired Sundays at 11:30 pm ET/PT, from July to October 2015, and comprised ten episodes. In an interview with The Hollywood Reporter, Roiland said that Rick and Morty will remain "a big priority above anything else" for him in the future, and expressed his intention to keep the show growing. Adult Swim renewed Rick and Morty for a third season in August 2015, shortly after a successful second-season premiere. The two co-creators and executive producers expressed their delight at the series' popularity. The season premiered unannounced on April 1, 2017, as part of an April Fools' Day prank. The remaining episodes began airing weekly almost four months later, continuing in the same time slot from season two, and the initial airing concluded in October 2017. Although it was originally intended for the season to consist of fourteen episodes, as a result of production delays it eventually comprised only ten. Following the conclusion of the show's third season, co-creators Harmon and Roiland wanted to have assurance that there would be many more seasons of Rick and Morty in the future, so that they would be able to focus on the show and minimize their involvement in other projects. Additionally, Harmon had expressed his wish for the upcoming fourth season to consist of more than ten episodes. In May 2018, after prolonged contract negotiations, Adult Swim announced a long-term deal with the creators, ordering 70 new episodes over an unspecified number of seasons. Roiland was confident that this big renewal deal would allow the creators to minimize the gaps between seasons to no more than a year, as they would be able to schedule their time around the show and "keep the machine going." In January 2023, it was confirmed that the long-term deal had renewed the series through to a tenth season. In January 2024, it was revealed that due to the recent Writers Guild strike, production was delayed and thus made it so the eighth season of the regular series would not be released until 2025, though an anime series would in 2024. At a New York Comic Con panel in 2024, it was announced that the series had been renewed for an additional two seasons, through a 12th season. In May 2019, the fourth season of Rick and Morty was announced to debut in November 2019. The fourth season consisted of ten episodes split across two airings. The first five episodes began airing on November 10, 2019, while the remaining five episodes began airing on May 3, 2020. The sixth season premiered on September 4, 2022. The seventh season premiered on October 15, 2023. The eighth season premiered on May 25, 2025. Streaming service and home media The show is available to watch in its entirety on Netflix in a number of countries, while the first four seasons are available to stream in the United States on both Hulu and HBO Max. hoping to dissuade viewers from watching other illegal livestreams. In the United Kingdom, public-service broadcaster Channel 4 outbid Netflix and began airing the series with season 4, which represents its first pickup by an international television channel. Season 4 was originally scheduled to premiere on Channel 4 in January 2020; viewer complaints resulted in the broadcaster moving the first episode forward to November 20 on E4. In Canada, the series initially premiered on Adult Swim on January 10, 2016. In Quebec, it premiered on Télétoon's Télétoon la nuit block on May 18, 2018. The 10-episode third season, was released on DVD (2-disc set) and Blu-ray (single BD-50 disc) on May 15, 2018. Special features include exclusive commentary and animatics for every episode, "inside the episode", the origins of Rick and Morty, and an exclusive "inside the recording booth" session. Uncensored versions of the show are also available to purchase on various digital platforms, including iTunes and Amazon, with the digital releases of each season containing bonus material. ==Reception==
Reception
Critical response Rick and Morty has been met with critical acclaim. It holds an average approval rating of 90% on review aggregator website Rotten Tomatoes for the entire series. David Weigand of San Francisco Chronicle described it as "offbeat and occasionally coarse... the take-away here is that it works". He praised the animation direction by James McDermott for being "fresh, colorful and as wacky as the script", and states that the series possesses "shades of Futurama, South Park and even Beetlejuice", ultimately opining that its humor felt "entirely original". Neil Genzlinger of The New York Times praised the series and stated that it was "Grandparenting at its unhinged finest." In a review shortly after the second-season premiere, Sean Sebastian of Junkee said that although the crude animation and over-the-top voice acting might have discouraged some viewers from continuing to watch, Rick and Morty is "exceptionally well-made" and that "the more you dissect it, the more you find it has to say." David Sims of The A.V. Club gave the series an "A−". In reviewing the first two episodes, he praised its "clean, simple style" of animation, and said the series has "a dark, sick sensibility". He praised its "effort to give each character a little bit of depth", and applauded Roiland's voice talent. Ratings Rick and Morty has been a ratings hit since season one, with viewership doubling and tripling over their first six episodes. The third season ended with the best ratings in Adult Swim history, an 81 percent increase in overall viewers over the second season. According to a Nielsen poll, the third season was the most watched television comedy of adults between the ages of 18 and 24. The president of Adult Swim said that Rick and Morty "goes beyond just appealing to millennials," with statistics suggesting that people of every age tune in to the show. However, interest soon appeared to taper off after the network decided to split the season in half causing a steep drop in the season's second half—about a 40% drop in viewership from the third season. The fourth episode of the fourth season saw 1.62 million viewers, which was noted to not be impressive in its own right, but in that it showed consistent viewership especially when competing against shows like The Walking Dead in the same time slot. The season five premiere episode was posted on YouTube and received 1.7 million views within the first 12 hours. The television premiere saw 1.9 million views. The premiere of season six was shown on September 4, 2022, and saw the highest ratings in telecast for women aged 18 to 24 and 18 to 34 and non-sports telecast for male viewers age 18 to 24 and 18 to 34. The episode was also the number two most-viewed non-sports program overall for viewers age 18 to 49. Industry impact Several former Rick and Morty storyboard artists and crew members proceeded to develop their own shows or work on major new productions. Creator Justin Roiland and showrunner Mike McMahan have gone on to co-create Solar Opposites, an animated sci-fi sitcom that has been frequently compared to Rick and Morty. McMahan also went on to create Star Trek: Lower Decks. Writer Michael Waldron would go on to write for Loki, Doctor Strange in the Multiverse of Madness, Avengers: Doomsday, and Avengers: Secret Wars and has said that he and his colleagues are "cashing in on our 'Rick and Morty' street cred." went on to work for Netflix's Big Mouth. Gravity Falls creator Alex Hirsch, who worked on the episode "Big Trouble in Little Sanchez", would become an executive producer of Inside Job, another show that has had comparisons drawn to Rick and Morty for being similarly themed. Pete Michels, director of over twenty Rick and Morty episodes, was also a director of two episodes of Inside Job. Awards and nominations ==Other media and products==
Other media and products
Rick and Morty is part of a wider merchandising franchise. Possible feature film Show creator Justin Roiland said in 2019 that he would love to make an R-rated Rick and Morty feature film. In June 2021, producer Scott Marder confirmed that the creators and crew hope to eventually produce a feature film, with Roiland stating that it is more a question of "when", rather than "if". In 2022, American filmmaker Zack Snyder expressed interest in directing a Rick and Morty science fiction movie. Spin-off series On May 20, 2021, Adult Swim announced a short spin-off series centred on the Vindicators team (Supernova, Vance Maxiumus, Alan Rails, Crocubot and Noob Noob) previously seen on the episode, "Vindicators 3: The Return of Worldender" to be in development, alongside spin-offs from other Adult Swim shows like Aqua Teen Hunger Force, Robot Chicken, and Your Pretty Face Is Going to Hell. The 10-episode series, Vindicators 2 was released in July 2022. On May 18, 2022, Adult Swim announced there would be a full spin-off series based on the anime shorts, Rick and Morty: The Anime, directed by Takashi Sano. On July 25, 2025, a spin-off series focusing on President Curtis was announced at San Diego Comic-Con. Cameos Film Rick and Morty, both voiced by Roiland, have a cameo in 2021's Space Jam: A New Legacy, as they claim to have experimented on the Tasmanian Devil but say they were disgusted by the results; thus, they voluntarily give him back to LeBron James and the Looney Tunes by dropping him on their rocket's windshield. Television Rick and Morty were featured in the couch gag at the beginning of "Mathlete's Feat", the final episode of the twenty-sixth season of The Simpsons. Said opening involved Rick accidentally killing the family when he crash-lands into their living room causing Morty to go on a mission to bring them back to life. Comics On April 1, 2015, a Rick and Morty comic book adaptation debuted with its first monthly issue, entitled "BAM!" The series was initially written by Zac Gorman and illustrated by CJ Cannon. Artist Tom Fowler wrote a multi-issue story arc that began in March 2016. Using the television series' established premise of alternate timelines, the first two volumes of the comic book expressly features the Rick and Morty (and supporting cast) of a different timeline, allowing the comics to tell stories without conflicting with the canon of the show. From the third volume onwards, with the departure of Gorman as writer and his replacement with Kyle Starks, the series switched focus to display the off-screen adventures of the specific Rick and Morty of the television series, keeping in the canon of the show, with the Ricks and Mortys of different timelines forming the basis for backup stories. On August 29, 2018, a four-issue crossover comic with the fantasy tabletop role-playing game Dungeons & Dragons was released. The series titled Rick and Morty vs. Dungeons & Dragons is co-written by Jim Zub and Patrick Rothfuss, and art by Troy Little. A sequel mini-series, titled Rick and Morty vs. Dungeons & Dragons: Chapter II: Painscape, was published in September 2018. It was written by Jim Zub and Sarah Stern with art by Troy Little. The Rick and Morty vs Dungeons and Dragons Deluxe Edition, by Rothfuss, Zub, and Little, was nominated for the 2022 "Best Graphic Album—Reprint" Eisner Award. Product tie-ins McDonald's Szechuan Sauce returned to their menu nearly twenty years later after being referenced numerous times in "The Rickshank Rickdemption", the Season 3 premiere. The sauce was announced to return to all McDonald's stores on February 26, 2018 due to popular demand from Rick and Morty fans. On March 31, 2022, it once again returned to stores, featured as an app-only exclusive until April 4. Adult Swim and Wendy's have collaborated to create commercials featuring the titular duo. They have also created Morty themed food trucks and restaurants. In 2022, Wendy's offered Rick and Morty-inspired combo meals exclusively on Uber Eats and brought back their "Portal Time Lemon Lime" soft drink to promote the series' sixth season. The promotion also featured a giveaway of Rick and Morty merchandise. Adult Swim released a promotional video advertising Death Stranding. The ad involves Rick and Morty traversing the world of Death Stranding to deliver packages to stations in order to rebuild human civilization while trying to avoid being harmed by hostiles. ==Notes==
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