Iida came into the spotlight when she was 11 years old, appearing on the
Tensai Terebi Kun MAX (天才てれびくんMAX) series on
NHK Educational TV in 2002. Since then she starred in many movies and TV series. She was also a model of a famous lolita
gravure magazine
Pure Pure. She played the leading role in the film , which won a prize at the Japan Educational Film Festival. Her first photobook in 2003 became the top-selling photobook in Japan. She plays one of the main characters in the
Love Live! School Idol Project anime and game project, Rin Hoshizora. The success of
Love Live! contributed to an increase in exposure of her career. In 2014 she formed the duo group 4to6 with her co-star
Pile (voice of Maki Nishikino). They released their first single in August 2014. She is a member of a mini unit in the
Love Live! project, Lily White, alongside
Aina Kusuda (voice of Nozomi Toujou) and
Suzuko Mimori (voice of Umi Sonoda). Her song is used as the ending theme to the 2017 anime television series
Digimon Universe: Appli Monsters. Her song is used as the ending theme to the 2018 anime television series
Boarding School Juliet. ==Personal life==