Some telecommunication carriers have offered a service called of
ringback tones, which play a song of the subscriber's choice in lieu of the standard ringing tone.
Patents for personalized ringing tone delivery systems were first filed in Korea by Kang-seok Kim (10-1999-0005344) in October 1999 and in the United States by Mark Gregorek
et al. (U.S. patent 5,321,740), and Neil Sleevi (U.S. patent 4,811,382). The first functional ringing tone replacement system was invented by Karl Seelig (U.S. patents 7,006,608 and 7,227,929). In 2001, Seelig's prototype was described in the Orange County Register and the Economist Magazine. Onmobile Global Ltd. India filed a patent entitled
Method and system for customizing ringing tone in an inter-operator telecommunication system on Nov, 18 2010. The first US national carrier offering this service was
Verizon Wireless in 2004. Because of low sales,
AT&T stopped offering ringback tones in 2014.
Ringback music Also known as
caller tunes in some countries, such as
India, ringback music is a service offered by
mobile network operators that allows subscribers to select a melody, music, tone, song or even personalized recorded sounds as a Ring-Back tone for all of their callers. In
China, users can even select a music video to be played over
ViLTE (which is not supported on
iPhone).
Ringback advertising Ringback tone advertising (AdRBT) was introduced using a range of models in several commercial markets in 2008. In America, Ring Plus offered the first interactive advertisement platform. In Turkey, 4play Digital Workshop launched 'TonlaKazaan' AdRBT with Turkcell, and Xipto AdRBT launched in the United States with Cincinnati Bell wireless; OnMobile launched an Ad-supported Music RBT program in India with Vodafone. 4Play Digital workshop accumulated several hundred thousand users of their service in the first few months of commercial deployment, and received an innovation award in February 2009 at the Mobile World Congress in Barcelona. AdRBT typically rewards the caller or the called party with discounted Music RBT service, free minutes, cash, or other rewards in return for accepting advertising messages integrated with Music Ringback, or for selecting advertisements instead of music as a personalized advertising ringback. In May 2011, Adfortel started the first ad-sponsored calling service in Austria with Orange, with users hearing a targeted advertisement instead of the regular waiting ring tone.
Interactive reverse ringing tone Interactive reverse ringback tones (IRRBT) are the same as normal ringback tones but have interactive functionalities and are targeted to the person who configures the tone. IRRBTs are heard on the telephone line by the caller who sets the IRRBT while the phone they are calling is ringing. Unlike the RBT, the IRRBT is often generated in the nearest switch and transmitted in-band, so the IRRBT will take precedence if both are configured. Social network ringback tones provide interactive social network content to subscribers. Mixcess is the first platform (social network) using IRRBTs in the United States. The IRRBT was developed by Ring Plus, Inc. (U.S. Patent No. 7,227,929 invented by Karl Seelig, et al.). The IRRBT can be used to share videos, music and messages from friends. ==See also==