Henry Ford purchased the future site of the Rouge in 1915, with plans to build a bird sanctuary. The Rouge complex measures wide by long, including 93 buildings with nearly of factory floor space. With its own
docks in the
dredged Rouge River, of interior railroad track, its own
electricity plant, and integrated
steel mill, the titanic Rouge was able to turn raw materials into running vehicles within this single complex, a prime example of
vertical-integration production. Kahn also designed the tire plant. Completed January 30, 1938, it measures 802 feet in length and 240 feet in width and features a
butterfly roof and, similarly to the glass plant, has large glass panels in its walls.
Charlie Chaplin studied the Rouge for his 1936 film
Modern Times. They ran from 1924 to 1980, at their peak hosting approximately a million visitors per year. They resumed in 2004, in cooperation with
The Henry Ford Museum, with multimedia presentations, as well as a viewing of the assembly floor. In 2017, the Rouge had 148,000 visitors. The Rouge formerly operated a power plant to power the facility. On February 1, 1999, the power plant exploded, killing six workers and critically injuring fourteen others. The explosion was believed to have been caused by Ford's disregard of regulation, and Ford was fined $1.5 million without criminal proceedings. Bronze plaques were installed for the six killed. In 2024, the power plant – now abandoned – was explored by
The Proper People, an urban exploration YouTube duo. The campus is also host to
Rouge Steel, which was formerly owned by Ford but was sold to another firm in 1989. The mill is currently owned by
Cleveland-Cliffs. On May 10, 2004, Ford closed the Dearborn Assembly Plant (which is formerly the Building B) that it operated since 1918. The final vehicle, a red 2004 Mustang GT convertible, was driven off the assembly line by Fred Galicki, a 21-year employee. In September 2020, Ford announced the construction of the
Ford Rouge Electric Vehicle Center, costing $700,000,000 to build, for production of the
Ford F-150 Lightning, an
electric vehicle. On May 18, 2021, then-president
Joe Biden toured the plant and drove an F-150 Lightning before it entered the market. He endorsed electric vehicles during a speech at the plant.
Green roof renovation of the Rouge, 2019 In 1999, architect
William McDonough entered into an agreement with Ford Motor Company to redesign its 85-year-old, River Rouge facility. The roof of the Dearborn truck assembly plant was
covered with more than of
sedum, a low-growing
groundcover. The sedum
retains and cleanses rainwater and moderates the internal temperature of the building, saving energy. == Production history ==