Jay died
intestate and his various business partners took action to protect their own interests. Competitors, sensing she was vulnerable, and even partners began filing legal claims and demanding prompt payments. Fulbright was appointed to fill Jay's unexpired term as a director at Arkansas National Bank, becoming the first woman bank director in Fayetteville. Fulbright, however, traded her bank shares for a controlling interest in the Washington Hotel. The hotel was the largest establishment of its kind in north-west Arkansas. It was also landlord to the bank and within six months, Fulbright was able to evict the bank. The lawsuits against her husband's former estate also included those by Josephine Waugh, her brother Tom's widow, who filed suit to protect her interest in the
Coca-Cola Bottling franchise and ice business. The business was placed on the
auction block and Fulbright was able to secure the highest bid. Within a relatively short period of time, Fulbright was able to consolidate some assets, liquidate others and stabilize the business holdings of the Fulbright Investment Company, dashing the ideas that she would not be able to run the businesses. In the midst of her business difficulties, Fulbright took a course in 1925 in English composition and then focused on her newspaper business,
Fayetteville Daily Democrat, to consolidate her influence. By 1926, she secured full interest in the newspaper. In 1933, Fulbright began writing a column in the
Democrat called "As I See It". The column was an editorial covering an eclectic mix of topics from women's equality to war to gardening to politics, tourism, philosophy, and many others. It is estimated that in her twenty-year career, she wrote around 2 million words. In the mid-1930s Fulbright decided to take on political corruption, calling for an audit of the county's books and writing about a stolen car ring involving local officials. She was concerned about the judiciary that sheltered the
bootlegging,
corruption,
fraud and
graft, but also was angry that county contracts only went to cronies or those willing to pay for protection. Her exposure of the corruption and a sheriff who pleaded guilty to conspiracy in federal court increased Fulbright's regional reputation and a candidate she endorsed won election in 1936. In 1937, the newspaper was renamed
The Northwest Arkansas Times to reflect its goals for broader reach. In 1939, Fulbright's son
Bill was appointed by Governor
Carl E. Bailey, a candidate Fulbright had endorsed, as president of the
University of Arkansas. In 1940, Bailey was bested in the governor's race by long-time rival
Homer Adkins, who replaced Bill as university president in 1941. The following year, Bill won a seat in the
U.S. House of Representatives and in 1944, beat Adkins in a bid for the
Democratic nomination for the
United States Senate. In 1946, Fulbright was named by the Golden Rule Foundation as Arkansas Mother of the Year. In 1949, Fulbright established a scholarship fund for the journalism school at the University of Arkansas and published a book of poetry which she gave as Christmas gifts. That same year, she helped found the Arkansas Newspaper Women and the following year was named as its honorary lifetime president. In 1952, she published a collection of her "As I See It" columns. Fulbright died on January 11, 1953, aged 78, in Fayetteville. Posthumously, the University of Arkansas established a memorial bookshelf in her honor and in 1959 named a women's residence hall in her honor. In 1961, a new public library was built bearing her name and the dining hall of the Northwest Quad residence halls at the University of Arkansas was renamed in her honor in 2012. She was one of the inaugural women inducted into the
Arkansas Women's Hall of Fame in 2015. ==Selected works==