By 1954, one third of the carton business was producing over 43 million
Quaker cereal boxes per year. In 1956, Robinsons began to produce the '
Smarties' tubes for
Rowntree's. The construction was based upon the 'Little John Drum' spiral tube box invented by John Bradbury Robinson II in 1924. The Box Division was renamed the Packaging Division in 1965. It had a setback in 1969 when the
National Health Service stopped using pill boxes and ointment boxes. In response, Robinsons bought I E White Ltd in 1974 to manufacture plastic containers in
Kirkby-in-Ashfield as Robinson White Plastics Ltd. The Holme Brook Works closed in 1981. In 1988, a Gift Products department was established in Leeds. Since 2005, the company has established sites in
Poland with the purchase of a factory at
Lodz and the acquisition of Madrox plastic packaging in
Warsaw. The spiral wound box business based at Chesterfield was sold to Sonoco in 2011. == Robinson Healthcare ==