Professionally, Rocío Jurado emerged with a repertoire mostly of
copla, an Andalusian traditional genre that was beginning to lose force which she revitalized with energetic performances, as much in voice as in stage presence. Popular in the 60's and early 70's, due to appearances as an actress in television and film as in the Curro Jiménez series, Rocío made the leap to international stardom by adopting a melodic repertoire of romantic ballad with orchestral instruments and a personal image (make-up, hairdressing and costumes) in accordance with the European style. Rocío alternated the flamenco tailed dress (bata de cola) with sumptuous evening dresses, sometimes highly commented on for their audacity. In the 70's and 80's Rocío recorded her most unmistakable successes: "Como una ola", "Señora", "Como yo te amo", "Ese hombre", "Se nos rompió el amor", "A que no te vas", "Muera el amor", "Vibro"... Many of them composed by Manuel Alejandro and recorded by José Antonio Álvarez Alija. The prolonged celebrity of Rocío lies in the romantic songs rather than in its purely Andalusian folkloric facet. She was famous for these ballads also in Hispano-America, where she remained in fashion for longer than in Spain, which explains her later scores with Mexican and Caribbean rhythms: "Me ha dicho la luna", "Te cambio mi bulería"...She recorded duets with famous figures from that continent: with José Luis Rodríguez "El Puma" the song "Amigo amor" and with
Ana Gabriel the ambiguous song "Amor silencio". In 1990 participated in a show of tribute to
Lola Flores in Miami, in which she recorded the duet "Dejándonos la piel". In 1982 she sang flamenco in a double LP with the collaboration of two main figures of this genre: the guitarist Manolo Sanlúcar and the singer Juan Peña "Lebrijano." Titled
Ven & Sígueme, she discovered that the famous singer also moved with ease on the roads of
Cante jondo. The filmmaker
Carlos Saura used the voice of Rocío in two feature films:
El amor brujo with Cristina Hoyos in 1986 and
Sevillanas in 1992. In
Sevillanas, plays alongside Paco de Lucía, Camarón de la Isla, Tomatito, Lola Flores, Manuela Carrasco, and Matilde Coral. Rocío Jurado was one of the protagonists of
Azabache, a musical based on Andalusian copla in which she took part with other artists specialized in this genre, such as
Nati Mistral,
Juanita Reina,
Imperio Argentina and María Vidal. They released this spectacle during the
Universal Exposition of Seville in 1992 (Expo '92). In 1998, on the occasion of the Festival of Jerez de la Frontera dedicated to flamenco dancing, the Theatre Villamarta had to announce that they were sold out for the Rocío's gala weeks before the spectacle and before any other spectacles. An homage to the singer was made with the adaptation using "bulerías", a Flamenco variety of the song "Se nos rompió el amor" made by Fernando de Utrera. This song was originally composed by Manuel Alejandro but it was Rocío who had made it popular. Rocío's voice was recognised internationally. She was awarded with the Best Female Voice of the 20th century in 2000. This award was conceded in 2000 in New York City by a group of journalists of the spectacle. In addition, in 1985, she sang for the President of the United States of America,
Ronald Reagan in the
White House. She was so popular that her death merited an article in the
Billboard website. On 2 April 1988, Rocío received the award "América", which recognised the Best Latin Voice. The ceremony took place at the Caesars Palace Casino (
Las Vegas). In 2011, the Spanish media group Antena 3 released a TV Movie (mini series) about Rocío's life titled
Como alas al viento. ==Illness and death==