Rolling Ray

Social media A video of Rolling Ray negatively reviewing Popeyes' chicken sandwich in 2019, in which he called it a waste of his money and said, "It's not even giving what y'all said it was supposed to gave," went viral online and coined the popular online phrase "it's giving". Rolling Ray also coined the term "purrr" in a 2020 YouTube video, a variation of the term "period" which saw widespread usage as slang to express approval, particularly on TikTok. By 2021, he had become popular through his Instagram account, @iamrollingray, where he had more than 445 thousand followers by 2025. In 2019, Rolling Ray appeared on the "Harper vs. McCormick" episode of the court show Divorce Court, then hosted by Lynn Toler, with his high school boyfriend, Christian McCormick, whom he insulted in the episode as "really terrible". In 2022, Rolling Ray hosted and executive produced the Zeus Network reality dating show Bobby I Love You, Purrr, in which contestants competed to become media personality Bobby Lytes's boyfriend. Rolling Ray and Lytes had previously appeared in a 2021 episode of the Zeus Network series The Conversation focused on a social media feud between them. Mike Therkelsen of Instinct noted that the series was "the first gay dating show in a long time" by 2022. He modeled in Telfar and UGG's ad campaign for their Krinkle collaboration in October 2023. ==Personal life and public image==

Rolling Ray was openly gay. He had spinal muscular atrophy type 3 and used a wheelchair. New York called Rolling Ray "one of America's great wordsmiths" in 2022. Following his death, Ittai Sopher of WUSA described his image on Instagram as having been centered on "flamboyant glamor and unabashed self-confidence". In August 2022, in response to the launch of rapper Doja Cat's It's Giving clothing collection, which displayed the titular phrase across much of its merchandise and used it in a promotional video for the collection, Rolling Ray tweeted accusations that she had stolen the phrase from him. He then wrote that her tweet asking him to check his direct messages was "giving what's supposed to be gave". He also tweeted in response to Kourtney Kardashian's vitamin supplement brand Lemme releasing Purr, a gummy vitamin for vaginal health, that she was "tak[ing] from the black community again" and accused her of stealing the name of the brand from him. ==Death==

Rolling Ray died on September 3, 2025, two days before his 29th birthday. It was reported to the office of Maryland's chief medical examiner the same day, though his body was not brought into the office for an autopsy. His cause of death was natural cause. Rapper Cardi B also tweeted a tribute to him, writing that he was "a menace" who "changed soo much and became so positive", adding, "You will truly be missed BIG PURRRR!!!" ==Filmography==