Anna Plunkett and Luke Sales first met in the early 2000s whilst studying fashion design at East Sydney Technical College (now known as TAFE NSW Sydney Institute). The duo founded Romance Was Born after turning down an internship with
Galliano at
Dior to 'do their own thing'. The name for the business reportedly came from a pin purchased in Sydney's Chinatown by Sales' cousin. "As a fashion house, they are well known for their [...] garments, but have also designed for a number of diverse mediums, including wallpaper, furniture, art installations, fashion shoots, toys, theatre and pop performance costumes." In 2008, the brand produced a
capsule collection for retailer
Sportsgirl. In January 2020, they re-released a popular collection of garments and accessories based on characters from
May Gibbs' popular
Snugglepot and Cuddlepie books. According to their website, Romance Was Born's main ethos is to "create immersive cultural experiences that provoke an emotional response." == Collaborations ==