In 1970, Sweed approached Ernie Anderson with a proposal to revive Anderson's "Ghoulardi" character. Anderson was not interested, but gave Sweed his blessing to revive the character on his own. With that blessing, Sweed took "The Ghoul" to Cleveland's
Kaiser Broadcasting station
WKBF-TV (channel 61) in 1971. Though it started as a tribute to Ghoulardi, Sweed soon developed his own eye-catching gags and energetic style. Known for his zany, early-adolescent humor (particularly surrounding his abuse of a rubber frog named "Froggy," his well-known penchant for blowing up model ships and aircraft with firecrackers, and his habitual smearing of Cheez Whiz over everything in sight), late night monster movies were a unique experience for Cleveland viewers in the 1970s. Catch phrases included "zingy-zingy," "Overdey!" and "stay sick, turn blue". The Ghoul frequently inserted horror audio clips from novelty records,
George Carlin,
Firesign Theater and rock albums of the '60s and early '70s. Additionally, The Ghoul would insert sound effects such as belching sounds at moments a character took a drink of something on-screen. "Shooting from no-budget studio sets, the Ghoul inserted his own dialogue and sound effects over insufferably bad B movies, blew up food, model cars and figurines with firecrackers, and produced strangely compelling, culturally relevant skits and parodies. The show was destructive and childish enough for little kids, subversive and timely enough for young adults." Later in the 1970s, Kaiser Broadcasting syndicated
The Ghoul Show to
Detroit,
Chicago,
Boston,
Philadelphia,
San Francisco and Los Angeles. and enjoyed varying degrees of success in the other markets. Despite the show's popularity, Kaiser eventually canceled it in 1975 amid complaints from parents about the content of some of Sweed's skits, as well as the permanent closure of WKBF by Kaiser itself. But
The Ghoul Show resurfaced on independent Detroit station
WXON (channel 20) from 1977 to 1979, followed by a brief stint at
WGPR-TV (channel 62) for several months in 1979. WKBF-TV's successor station
WCLQ-TV (channel 61) revived the show from 1982 until the spring of 1984; this iteration of the show was also syndicated to WXON. Sweed was on and off the air in Cleveland and Detroit for over three decades, at times even branching out into radio and the internet. The Ghoul returned to Cleveland TV in 1998 on
WBNX-TV (channel 55) where he remained for the next six years airing on Friday, then later Sunday nights. He also did a Saturday night request show on classic rock station
WNCX (98.5 FM) during the same time period. Said Robert St Mary, a Detroit journalist and author of
The Orbit Magazine Anthology: Re-Entry: "Ron understood that times had changed from the beatnik version of Ernie. It was spectacle. It was blowing stuff up. He was using the crazy hip lingo that Ernie had, and tweaking it a bit more." ==Influence==