MarketRotring
Company Profile

Rotring

Rotring is a manufacturer of technical drawing tools and writing implements. Established in Germany in 1928 as a fountain pen manufacturer, Rotring went on to be acquired by Newell Brands in 1998. The name "Rotring" directly translates to "red ring", which refers to the company's signature: a red band placed around the barrel of the pen. The company's name was changed to Rotring in the early 1970s to match the trademark.

History
The company was established in 1928 as "Tintenkuli Handels GmbH". The company's first product was the "Tintenkuli", a type of pen with a narrow steel tube instead of a conventional nib. While fountain pens were already common in America, they had not been previously marketed in Europe. In 1934, Rotring launched the "Multipen", a mechanical pencil that allowed the variation of colors, with four of them contained on each pencil. Although stylographs never overtook fountain pens for use in writing, by 1953 the Rotring "Rapidograph" model became the prototypical technical pen of its age, establishing the Rapidograph Inc. in the United States one year later. Its technology virtually replaced the ruling pen and greatly simplified technical drawing. During the first decade of the 2000s Rotring released some lines of fountain and ballpoint pens, the "Skynn" (2003) and the "Newton" (2005). In 2014, the brand introduced the "800+", a hybrid mechanical pencil that could be used on both mediums, paper and touchscreens. It was advertised with the slogan "Think on paper + Think on digital". The Rotring 600 ballpoint pen was re-introduced in 2018 alongside the Rotring 800 ballpoint, which was the re-release of the 600 Gold ballpoint pen. == Products ==
Products
Rapidograph and Isograph Rotring's Rapidograph and Isograph are visually very similar. The primary difference between these models is the ink reservoir. Whereas the Isograph has a refillable reservoir, the Rapidograph can be loaded with disposable capillary ink cartridges (which are themselves capable of being refilled). The Rapidograph nibs were manufactured in several versions: • Rapidograph: They were manufactured "for drawing and lettering on tracing paper and line board". • Rapidograph F: Rapidograph F nibs contain a hard metal tip. They were manufactured "for drawing and lettering on matt drafting film". • Rapidograph J: Rapidograph J nibs contain a jewel tip. They were manufactured "for drawing and lettering on matt drawing film, tracing paper, and line-board" and were therefore more durable than the Rapidograph F nibs. == See also ==
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