After forming her first band in 2007, Tataei attracted interest from various labels before signing with
Rough Trade in November 2008. and on such television shows as
Later... with Jools Holland (
Series 35). Tataei's debut single, "No Going Back", was released on seven-inch vinyl on 15 December 2009. She told
Steve Lamacq on his
Radio 2 show that the song is about "leaving a relationship and not wanting to go back to that situation." Tataei's next single, "My Baby Left Me", was released on 15 March 2010 and made the
BBC Radio 2 A-List and has received other critical success. She entered the
Dutch Top 40 on 17 April 2010 at Number 35, moving to a new peak of 27 a week later. Tataei released her debut album,
Memoirs, on 7 June 2010, which features the previously released singles and 10 other tracks. The album was partially recorded in
New Jersey in April 2009 with "Commissioner" Gordon Williams, but mainly in London with
Jay-Z and
Lupe Fiasco producer
Al Shux. Her third single, "I Don't Believe", was released simultaneously as her album. Tataei posted the music video on her official Twitter on 4 May 2010. It was also used in an advertising campaign by
Rimmel. Her fourth single, "Rocksteady", was also included as soundtrack
EA Sports game,
2010 FIFA World Cup South Africa. Tataei's single 'My Baby Left Me' has been used in the 2013 movie
Girl Most Likely as background music for the 'sex scene' between
Kristen Wiig and
Darren Criss. ==Reviews==