After serving for seven years on the
City Council, Pollard was elected mayor in January 1996. He then served consecutive terms as mayor until 2010. Cumulatively, he held
public office in the city for around 20 years, shaping much of its development in the late 20th and early 21st centuries. His most notable exploits were a major revival of Vancouver's once-dilapidated downtown core, In addition to
mass transit, Pollard long supported
green modes of transportation such as walking and
biking. Pollard was a promoter of the moniker of "America's Vancouver" for the city, in order to differentiate it from the larger but younger city of
Vancouver, British Columbia. The mayor was also a staunch defender of Vancouver's independence from nearby
Portland, Oregon. In a highly publicized gesture in 2005, he purchased and destroyed
coffee mugs with Portland logos at a Vancouver
Starbucks after the company failed to remove them from stores. ==Later life and death==