Business activities (1999-2012) Vardanyan and Peter Derby founded
Troika Dialog on 18 March 1991. Vardanyan first worked as an expert and then headed the IPO department. In 1992, Vardanyan entered the executive board and became an executive director. As director of Troika Dialog, Vardanyan established relationships with Western investors and helped develop the legal framework and infrastructure for the Russian securities market. Vardanyan became CEO of Troika Dialog in 1996. In the same year, Troika Dialog Asset Management (“TDAM”) was registered as the asset management arm of Troika Dialog which, in partnership with US-based Lexington Management Corporation, established the first mutual fund (the Lexington Troika Dialog Russia Fund) allowing US investors to participate in the Russian equity market. In the early 2000s, Troika had offices in New York and London. In 2004, Vardanyan was named as both
Ernst & Young's Entrepreneur of the Year in Russia and Investment Banker of the Year by the National Association of Securities Market Participants (“NAUFOR”). As of 2011, the partners held 63.6% of Troika Dialog shares, with 40% owned by Vardanyan. At the end of financial year 2010, Troika’s assets totaled $5.75 billion, $872 million in equity and $42.346 million in revenue. On March 11, 2011,
Sberbank announced its 100% acquisition of Troika Dialog for $1 billion; the transaction was finalized on January 23, 2012. The agreement also included Troika's partners’ bonuses for three years, thus the overall deal totaled $1.4 billion. Before the sale, Vardanyan owned the major block of shares (40%), estimated at $560 million. In requital, he was offered a 20.5% stake in
AvtoVAZ and a 27.3% stake in
Kamaz, later sold with a profit. The merger resulted in the launch of
Sberbank CIB (renamed from Troika Dialog), Sberbank’s corporate and investment banking business. Vardanyan had initially intended to sell his stake to Troika Dialog management before the Sberbank deal. From the sale of "Troika Dialog" until 2015, Vardanyan co-headed Sberbank CIB, also holding posts of adviser to the CEO of Sberbank and chairman of the board. By 2013,
Forbes estimated Vardanyan's net worth at $800 million. In 2013 Vardanyan, along with Mikhail Broitman, started Vardanyan, Broitman and Co, an investment company. As of 2018, Vardanyan owned 75% of the company. Its assets include shares in
Ameriabank, UFS Transport operator, and several venture projects (Lamoda, Pronutria, NtechLab). Major investments are placed in real estate management. In 2013 Vardanyan acquired a 50% share in Avica Management Company, an investment fund, established by Gagik Adibekyan's RD Group. In February 2018 the partners announced a split, dividing real estate assets worth an estimated $1 billion. According to the settlement, Vardanyan was to keep office spaces, including Romanov Dvor and Vozdvizhenka business centers. Also in 2018, Vardanyan and
Global Blue announced the launch of Global Blue Russia, a first tax-refunding company in Russia. In 2015 Ruben Vardanyan launched "Phoenix Advisors", a company engaged in family welfare protection, management and succession planning. In 2020, the
Anti-Corruption Foundation, a Russian NGO led by Russian opposition figure
Alexei Navalny, published an investigation which concerned Santerna Holdings Limited, a company owned by Vardanyan. Citing Santerna's publicly available annual reports, the investigation found that, in 2016, Santerna invested almost $33.45 million in Luchano, a spa business owned by Gulsina Minnikhanova, the wife of the President of Tatarstan
Rustam Minnikhanov. The annual reports showed that Santerna's auditors applied a $26.8 million
impairment charge shortly after the investment, reducing Santerna's stake in Luchano to $6.6 million. In 2018, Santerna made another investment of $10 million in Luchano. Months later, the same auditors applied another impairment charge, further bringing down the value of Santerna's investment, to $5 million. Based on this financial activity, whereby Santerna willingly overpaid twice, the Anti-Corruption Foundation asserted that Vardanyan's company made two disguised gifts, or
bribes, to the wife of the President of Tatarstan. In the aftermath of both investments, investigative journalists found millions of dollars of luxury real estate owned by Minnikhanov's family. Vardanyan denied these accusations.
Corporate governance roles In 2004, Vardanyan was CEO of
Rosgosstrakh. He also headed Troika Dialog at the same time. He previously had served as an expert and executive member of advisory boards at
Sollers JSC,
AvtoVAZ,
Sibur,
Novatek, Sukhoi Civil Aircraft Company,
Sheremetyevo International Airport, Rosgosstrakh,
International Finance Corporation,
Standard Bank,
Marsh & McLennan Companies,
Russian Trading System,
Moscow Stock Exchange, the Federal Commission on Securities Market, the Depository Clearing Company, the National Association of Stock Market participants etc. Since 2010 Vardanyan is a member of trustees at the Alexander Gorchakov
Public Diplomacy Fund. In 2015 he co-founded the Primakov Center for International Cooperation, currently Vardanyan is a member of its advisory board. == Move to Armenia and Nagorno-Karabakh ==