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Ruby Button

Ruby Button is a fictional character from the British Channel 4 soap opera Hollyoaks, played by Anna Shaffer. Shaffer's casting was announced in December 2010 and it was revealed that Ruby would be introduced as the sister of Duncan Button. Shaffer originally auditioned for the role of Leanne Holiday, in which she was not successful. Shaffer began filming her scenes in late 2010 and relocated to Liverpool for filming. Ruby made her first appearance in the episode broadcast on 3 January 2011. In October 2013, it was announced that Shaffer had quit the role and would leave in February 2014. In October 2017, speculation emerged indicating Shaffer was to reprise the role very soon and on 16 November 2017, it was confirmed that Ruby would be back for Frankie Osborne's funeral later that month. She returned on 23 November 2017, departing in the following episode, broadcast on 24 November. She made another return for a guest stint at the end of April 2018, making her final appearance on 30 April.

Development
Casting and characterisation In December 2010, the Liverpool Echo reported that eighteen-year-old Shaffer would be joining the cast of Hollyoaks as Ruby, the sister of Duncan Button (Dean Aspen). Shaffer originally auditioned for the role of Leanne Holiday, but she was later cast as Ruby. Shaffer made her first on-screen appearance as Ruby in the episode broadcast on 3 January 2011. In May 2011, it was speculated that Shaffer would be leaving Hollyoaks. They dubbed her the "Rubester" and said she "occupies herself with tormenting others" including her best friend, Esther Bloom (Jazmine Franks). Shaffer told OK Extra that Ruby is a "tart with a heart", but finds it hard to trust people. She said "[Ruby] has deep-seated insecurities and she feels quite lonely." Ruby gets her friend, Sinead O'Connor (Stephanie Davis) to write a love letter from their friend, Esther Bloom (Jazmine Franks), to teaching assistant, Amy Barnes (Ashley Slanina-Davies). Ruby assumes that Pete will be tutoring her. However, Pete convinces Ruby that Colin was only trying to comfort her. Pete tells Ruby that Colin will continue to tutor her. Pete then offers to be Ruby's new tutor. Ruby kisses Pete after she accidentally spills a drink on him. Ruby plans to host a party as Frankie and Jack Osborne (Jimmy McKenna) are on holiday. Ruby is pleased when Riley Costello (Rob Norbury) and Doug Carter (PJ Brennan) offer her a lift and she introduces herself as Alicia. They added that Ruby is "one seriously mixed-up girl" and it is not long before her lie begins to spread. Riley's fiancé, Mercedes McQueen (Jennifer Metcalfe), hears the rumour and is angry with Ruby. Jono attends Ruby's sixteenth birthday party and the other guests do not arrive. Shaffer said that Ruby is "over the moon" with Jono's presence. The pair continue to see each other and their relationship becomes serious. Departure On 31 October 2013, it was confirmed that Shaffer had decided to leave Hollyoaks. A show spokesperson revealed that Shaffer's final scenes as Ruby will air in early 2014. It was also confirmed that Ruby's on-off relationship with Ziggy Roscoe (Fabrizio Santino) would face "more twists and turns" in the following weeks. In her later storylines, Ruby bought cocaine from Trevor Royle (Greg Wood) and suffered a heart attack after taking it. ==Reception==
Reception
In August 2011, Inside Soap conducted a poll to find out which Hollyoaks character reader's most wanted to be murdered by serial killer, Silas Blissett (Jeff Rawle). Ruby came second, receiving 21% of the vote. ==References==
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