Rugby union's profile in the U.S. has increased as a result of the
International Olympic Committee's announcement in 2009 that rugby union would return to the Olympics in 2016. USA Rugby has formally become a member of the US Olympic Committee, allowing rugby players and programs access to Olympic resources. Attendance at rugby union matches and tournaments has grown significantly in recent years. Attendance for the USA Sevens tournament has grown steadily from 15,800 in 2004, to 52,000 fans at Sam Boyd Stadium in Las Vegas in 2011. The 2011 College Premier Division national championship match between Cal and BYU drew a crowd of 11,000 at Rio Tinto Stadium. A friendly match between the US and Ireland in 2009 drew 10,000 fans to
Buck Shaw Stadium in Santa Clara, and a friendly match between the US and Italy in 2012 drew over 17,000 fans to
BBVA Compass Stadium in Houston. This was followed by 20,000-strong crowds at
BBVA Compass Stadium vs. Ireland in June 2013 and Scotland in June 2014; these records were smashed in November 2014 however when an historic sell-out crowd of 61,500 watched the match against New Zealand at
Soldier Field; the match also drew an average TV audience of 927,000 on NBC. Another significant development in the history of U.S. rugby union came at the
2015 London Sevens, the final tournament of the
2014–15 Sevens Series, when the US won its first-ever championship of a Sevens Series event.
Rugby on TV The announcement in 2009 that rugby union in its
rugby sevens format would by admitted into the
2016 Summer Olympics has meant increased TV exposure. Rugby union came onto NBC's radar following the 2009 announcement. NBC has begun broadcasting several rugby tournaments on network TV, particularly rugby sevens tournaments, considered a television friendly format. NBC has shown the
Collegiate Rugby Championship each year since 2010. NBC has also broadcast the
USA Sevens tournament each year since 2011. Roughly 5.4 million viewers tuned in to watch the
2011 USA Sevens, helping increase awareness of the sport of rugby. Viewership for the
2012 USA Sevens on NBC earned successful ratings (0.7), beating the ratings for an NHL match (0.4) and five college basketball games (0.1–0.3) played that same weekend. The TV ratings on NBC for the USA Sevens and Collegiate Rugby Championships grew 14% from 2013 to 2014, NBC, along with its Universal Sports affiliate network, broadcast ten matches of the
2011 Rugby World Cup—three on NBC and seven on Universal—marking the first time the Rugby World Cup was broadcast live on TV in the U.S. NBC broadcast a November 1, 2014, match between the United States and New Zealand, earning a 0.7 rating. NBC and Universal Sports Network broadcast nine matches (two on NBC, seven on Universal) from the 2015 Rugby World Cup in England. NBC Sports Group has broadcast matches from
Premiership Rugby since spring 2016, and began broadcasting the European
Six Nations Championship in 2018. The
2018 Rugby World Cup Sevens held in San Francisco set U.S. rugby viewership records—the finals day coverage averaged 1.4 million viewers. In addition, specialty cable channels have begun broadcasting an increasing amount of rugby. Select international matches and European club matches are shown on
WatchESPN.
Bidding to host the Rugby World Cup The United States has been considered a likely candidate to host a
Rugby World Cup, due to the recent growth and future growth potential of rugby in the U.S., which has been recognized by World Rugby. In 2010, Mike Miller, at the time the CEO of what was then known as the IRB, stated that the U.S. would host a Rugby World Cup, stating that "it's a question of when, not if."
USA Rugby CEO
Nigel Melville revealed in November 2011 that the U.S. had been asked by the IRB to consider preparing a bid to host the Rugby World Cup, and that USA Rugby was considering bidding for the rights to host the 2023 or the 2027 Rugby World Cup. When the U.S. was then awarded the right to host the
2012 IRB Junior World Rugby Trophy (a tournament now known as the
World Rugby Under 20 Trophy), it was seen as the U.S. moving a step closer to hosting a Rugby World Cup. Nigel Melville stated that hosting the 2012 IRB JWRT was "the first step to ... hosting a Rugby World Cup." • The U.S. has enough stadiums to host a major tournament, • The number of fans attending high-level rugby tournaments in the U.S. has been increasing. For example, the
USA Sevens tournament held annually at
Sam Boyd Stadium in
Las Vegas drew over 60,000 fans in 2012, exceeding the number of fans attending
WR 7s tournaments in traditional rugby countries such as
South Africa,
Australia, and
Scotland. USA Rugby has also successfully staged other international rugby union tournaments, such as the
2012 IRB Junior World Rugby Trophy. • A U.S. hosted Rugby World Cup would likely receive a significant number of international fans. The U.S. is a popular tourist destination, ranked #2 in international tourist arrivals and ranked #1 in
international tourism receipts. Many major U.S. cities, such as New York, Chicago, Los Angeles, Washington, Boston and Philadelphia can be reached by non-stop flights from many major European cities. • The U.S. has successfully hosted other major global sporting events, including the
1994 FIFA World Cup, the
1984 Summer Olympics and
1996 Summer Olympics, and the
2002 Winter Olympics. • Rugby tournaments in the U.S. have landed commercial sponsorships from blue-chip companies, such as Toyota, Subway, Anheuser-Busch, Bridgestone and Geico. On June 10, 2021, the United States formally accepted their bids for the
2027 or
2031 Rugby World Cup as well as the 2029 Women's Rugby World Cup, with their bid campaigns officially launched on October 20, 2021. The United States became the first country to bid on both Men's and Women's World Cups. On May 12, 2022, the United States was awarded the right to host the 2031 Rugby World Cup and
2033 Rugby World Cup (women's), becoming the first country in the Americas to host the Rugby Men's World Cup.
Rugby and popular culture The popularity of rugby was given a minor boost when it was featured in the
fourth season of
Friends in the episode
The One with all the rugby, broadcast February 26, 1998. Rugby was also featured prominently in the 2008 movie
Forever Strong. Rugby was also featured briefly in the film
The Departed, by virtue of being set in
Boston's Irish community. Executive and
Dallas Mavericks owner
Mark Cuban was a competitive rugby athlete during his college days. At least three
U.S. presidents have played the sport: •
Bill Clinton. Clinton developed an interest in rugby in England, playing at Oxford. It has been claimed that he played at
Little Rock RFC in Arkansas, but they deny this. However, his interest was mainly casual, and he was on the third or fourth team. Clinton's position was
lock. •
George W. Bush. Bush was a keen player during high school and university, and was on Yale's 1st XV, and in 1968, he was part of their win over
Harvard. ==National teams==