Daniel D.T. Moore founded the publication as ''Moore's Rural New Yorker'' in
Rochester, New York in 1850. financial setbacks caused him to give up the paper in the 1870s. After moving to New York City, the paper eventually had offices at 34 Park Row, the Scott & Bowne Building at
Chambers and
Pearl Streets (409 Pearl), and around 1911 it moved to the old Chelsea Methodist Church on West Thirtieth Street, where it remained for many years.
Mary Bassett Clarke wrote for the paper. A
quilt pattern column was published under the name of "Mrs. R.E. Smith" from 1930 to 1937. Starting in 1890 it ran the motto "A Square Deal" to reflect the fact that it guaranteed that subscribers would not be treated unfairly by its advertisers, taking great efforts to make them whole. As of 1956, the publication still had 300,000 subscribers. It was acquired by
American Agriculturist and merged in 1964, which is now published by
Farm Progress. ==References==