By the age of 23, Kogan had worked at the IT departments of Bosch, GE, Telstra, and was a management consultant at
Accenture, until 2006.
Kogan.com Kogan started
Kogan.com in his parents' Melbourne garage in 2006, aged 23 years. The company rapidly expanded to a broader range of products such as Digital Radios, GPS devices, netbooks, tablets, and video cameras, and in September 2011 began selling complementary products from a range of brands including
Apple,
Canon,
Nikon,
Samsung,
Motorola and others. Kogan achieved 3 million in sales in its third year, followed by 8 million in year four, 22 million in year five, 70 million in year six, and over 200 million in the seventh year. In 2013
The Wall Street Journal speculated that Kogan was worth over 400 million. More than two million products were delivered by Kogan.com, with daily sales of more than 1 million.
Open source Kogan has been a strong believer in
open-source solutions for many years, telling Computerworld: "We are huge believers in cloud computing and open-source software. The reasons are simple: open-source software is usually faster, better and has more features." Kogan believes that open-source tablets like
Android present a significant challenge to the Apple iPad's dominance of the tablet market, and was the first to launch an open-source tablet in the UK for under £100. In Australia, he launched a laptop running the open-source version of Google's ChromeOS before multinationals like
Samsung and
Acer could launch their own products.
Criticism Kogan is known for using social media to take a swipe at his competitors and has been accused of making 'outlandish statements' through his company's blog about giant retailers like JB Hi-Fi. At Kickstart Forum 2008, in Gold Coast Australia, Kogan was called a 'loudmouthed punk', when he said the future of retail was heading online. On International Transgender Day of Visibility in 2018, Kogan was asked to apologise after a transphobic tweet referencing the
2018 Australian ball-tampering scandal and
Caitlyn Jenner. == Personal life ==