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Company Profile

Russell Brands

Russell Brands, LLC was an American corporation that manufactured sports equipment, marketing its products under many brands and subsidiaries, such as Russell Athletic and Spalding. Formerly a publicly traded company, Russell Brands was acquired by Fruit of the Loom, a wholly owned subsidiary of Berkshire Hathaway, in 2006.

History
The beginning: Russell Manufacturing Co. Russell Corp. established The original "Russell Manufacturing Company", founded by Benjamin Russell in Alexander City, Alabama, in 1902, became "Russell Corporation" in 1973, under the presidency of Eugene C. Gwaltney Jr., who had taken over in 1968. Restructuring charges led Russell to post a net loss for fiscal year 1998 of $10.4 million on revenues of $1.18 billion. Results for the first half of 1999 also showed a net loss of $12.9 million but the restructuring had resulted in a decrease in selling, general and administration costs of 13 percent. Russell had also increased its offshore apparel assembly to 55 percent of total capacity, a substantial increase from the 17 percent level before the restructuring was launched. Russell had far to go before it could be considered fully turned around, but it appeared that the company was well on its way. Conglomerate Berkshire Hathaway Inc. acquired Russell Corporation for $600 million in early 2006. Berkshire, led by the billionaire Warren Buffett, believed Russell would be a good fit with its Fruit of the Loom Inc. subsidiary. ==Brands==
Brands
The Russell Corporation was made up of the following brands and their products: ;Notes ==Honduran labor controversy and boycott==
Honduran labor controversy and boycott
Since January 2009, Russell faced the largest collegiate boycott of an apparel company in history over labor violations in its Honduran factories. The boycott was co-ordinated by United Students Against Sweatshops in the United States and Canada in support of the Honduran garment workers' union SITRAJERZEESH. The Worker Rights Consortium has documented violations of the rights of workers by Russell in its factory Jerzees de Honduras. The report found that Russell illegally fired nearly 2,000 in two of its factories, in retaliation for employees protesting against working conditions and forming a union. The report also stated that death threats were allegedly made against some members of the union, though not by senior management. In response, over eighty universities have canceled their contracts with Russell, including Duke University, Georgetown University, Columbia University, University of Michigan, University of Miami, University of Maryland, University of Washington, University of Houston, Penn State University, Rutgers University, University of Minnesota-Twin Cities, University of Wisconsin–Madison, Purdue University, Cornell University, University of Florida, and the University of Aberdeen in Scotland. On May 13, 2009, sixty-five members of Congress wrote to Russell CEO John Holland to express their concern over the labor violations. On June 25, 2009, Russell became the first collegiate licensee to be placed on probation by the Fair Labor Association. At first, Russell said it was being unfairly targeted by the garment workers' union and student activists, and that the plant closure was due to the general downturn in the world economy. Five schools announced they planned to continue doing business with Russell. However, at least one of those, the University of Florida, has since terminated its licensing deal with Russell. The company had issued a statement noting that it had recognized the unionization of the Jerzees de Honduras plant on October 3, 2007. In later statements, the company admitted wrongdoing, although the violations are yet to be resolved., ==Sponsorships==
Sponsorships
Throughout its history, Russell Corporation was involved in the manufacturing and selling of equipment for many professional, collegiate and high school sports teams. Most notable of these are its stint of manufacturing uniforms for MLB (through its flagship brand, Russell Athletic), the production of official basketballs for the NBA (through its subsidiary Spalding), and the production of official footballs for the AFL (under the Sherrin Brand). ==See also==
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