MarketRyan's World
Company Profile

Ryan's World

Ryan's World is a YouTube channel for children featuring Ryan Kaji along with his family.

History
Ryan Kaji's parents Shion and Loann met as undergraduate students at Texas Tech University. Loann's family fled from Vietnam as refugees. She grew up in Houston and became a teacher. Shion had moved to the United States from Japan in high school and left Texas to get a master's in engineering at Cornell University, returned soon after Ryan's birth, and completed his degree online. In 2017, Kaji's parents signed a deal with PocketWatch, a startup children's media company that was founded in 2016 by Albie Hecht and Chris Williams. PocketWatch does the marketing and merchandise for Ryan's YouTube channels. In 2018, Ryan ToysReview, in cooperation with PocketWatch and WildWorks, created an app called Tag with Ryan, an endless runner game targeted towards children, for iOS and Android. In 2019, Ryan ToysReview and PocketWatch produced a 20-episode television series for preschoolers titled ''Ryan's Mystery Playdate. On November 1, 2019, Outright Games released a video game titled Race with Ryan, a racing game featuring Kaji and characters from the Ryan's World'' brand, for PlayStation 4, Xbox One, Nintendo Switch and Microsoft Windows. A hybrid live-action and animated series, Super Spy Ryan, premiered November 27, 2020, on Amazon Kids+. On December 4, 2020, Ryan's World announced the launch of an official game on the gaming platform Roblox. On March 4, 2022, Outright Games released a second ''Ryan's World licensed video game, Ryan's Rescue Squad'', an action-adventure game for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S, Nintendo Switch, Microsoft Windows, and Stadia. On September 28, 2023, Sunlight Entertainment, a production company owned by Ryan's family, partnered up with Toei Animation to create Elemon, a flash-animated anime-style series focused on teaching children about chemistry. ==Influence==
Influence
Kaji has impacted the toy industry through the high view counts of his toy reviews, which will sometimes affect toy sales. Chris Williams of PocketWatch compared Kaji to Nickelodeon's SpongeBob SquarePants. At the American International Toy Fair 2018 in New York City, Kaji announced a line of toys, branded as ''Ryan's World'', in cooperation with PocketWatch and Bonkers Toys. The toys were first released exclusively at Walmart on August 6, 2018. The Ryan's World channel has been listed in 2018 and 2019 as the highest-earning YouTube channel by Forbes. Effect on YouTube content guidelines On August 28, 2019, Truth in Advertising filed a complaint with the Federal Trade Commission (FTC) claiming that Ryan's World was not properly disclosing sponsored videos. Truth in Advertising claimed, "Nearly 90 percent of the Ryan ToysReview videos have included at least one paid product recommendation aimed at preschoolers, a group too young to distinguish between a commercial and a review." These advertisements often depicted unhealthy foods. The latter complaint resulted in the FTC suing YouTube and Google for $170 million; YouTube consequently adopted new rules on children's content to comply with the Children's Online Privacy Protection Act. == Awards and nominations ==
tickerdossier.comtickerdossier.substack.com