On 19 May 2022, Rozga appeared on narodni's Living Room Acoustic show where she announced her plans to release a new song before her performance at the Fusion World Music Festival on 19 July 2022. The song was nevertheless not released before the performance and Rozga continued promoting her upcoming acoustic studio album
Minut Srca Mog (2022). On 3 November 2022, during her appearance at the show "Dobar dan Dalmacijo" with
Radio Dalmacija, Rozga presented the song titled "Samo se ljubit' isplati" and announced a music video. The song was intended to remind listeners to her musical style during the time she served as the lead singer of
Magazin. The song was written by
Vjekoslava Huljić and produced by
Tonči Huljić. On 9 November 2022, through a post on her
Instagram account, Rozga explained the concept behind the song: "Through the years I have left behind me, I learnt a lot. I learnt that the prize for the effort comes sooner or later, I learnt that one should not worry about unnecessary things, but I also learnt that love is the only thing worth fighting for. 'Love is the only thing that is worth' is not only the name of the new song, but also the motto with which I live and a principle I do not give up on." The song received mostly positive comments from listeners upon its release. In December 2022, the song won the Cesarica Award in the category Hit of December. ==Music video==