His first film was
Vijayalakshmi (1946) produced by Pragathi Pictures, the forerunner of
AVM Productions. Next he featured in
Kanjan (1947) produced by
Jupiter Pictures and directed by
Kovai Ayyamuthu and T. R. Gopu. Then, he featured as
Sakuni in
Abhimanyu in which
M. G. Ramachandran donned the role of
Arjuna. Subbaiah's breakthrough came with the film
Kaalam Maari Pochu (1956) in which he featured in a character role. This set the tone for his type of role in future films. Though there are many films that his role remains ever-green among Tamil film lovers, the role he played in the historical film
Kappalottiya Thamizhan (1961) will lie deep down in their minds. He featured as
Subramania Bharati in this film. His style as Bharati was followed by many artistes, right from
Sivaji Ganesan to
Kamal Haasan, in the role of Bharati, in future films. Subbaiah produced a film
Kaaval Dheivam under his own banner
Ambal Productions. The film featured big-time stars like
Sivaji Ganesan,
R. Muthuraman,
T. S. Balaiah,
M. N. Nambiar,
Nagesh and
V. K. Ramasamy in well defined roles. Most of them appeared as guest artistes.
Sivakumar and
Lakshmi starred in this film. Sivaji Ganesan refused to receive any payment for his role. A sentimental Subbaiah said "In my next birth I will become a dog and serve Sivaji Ganesan". Such was his humble persona. == Personal life ==