In 2015, SAFE released footage that was secretly filmed of workers in the winters of 2014 and 2015 abusing
calves. One video showed truck drivers throwing calves roughly into a truck, while another showed a slaughterhouse worker kicking and beating calves before clubbing them to death. A number of workers were subsequently fired, with the slaughterhouse owner claiming that she wasn't informed of the abuse earlier. and the worker responsible for the abuse was sentenced to home detention. Shortly after the release of the video, SAFE ran an ad in ''
The Guardian's'' Saturday edition, saying New Zealand dairy was "contaminated with cruelty". The ad read: "In New Zealand millions of newborn calves are taken from their mothers so that people can drink milk meant for them". The president of
Federated Farmers responded saying that separating cows from calves "is simply the reality of dairy farming". New Zealand prime minister, John Key, said running the ad in Britain was "a form of economic sabotage". == See also ==