Sail (song)

"Sail" is an electronic rock and alternative rock song featuring "industrial-tinged electropop". While band frontman Aaron Bruno, has never spoken directly about the meaning of "Sail", he hinted at it in a 2016 interview, contemplating that people might want a darker twist to the songs on the radio at the time, remembering "playing the song for a producer friend . . . , and he told me everything was great, but I needed a chorus." Bruno attempted to write the chorus, failing to achieve what he thought the song needed. The song's synth-bass section was created on the ATC-1 Tone Chameleon, an external rackmount synthesizer used to recreate classic synth sounds like the Minimoog. ==Music video and controversy==

"Sail" opens with lead singer Aaron Bruno running to a house and shutting the blinds, relieved to have escaped from the threat outside. Bruno finds a tape recorder, which he starts singing into. He enters a bathroom and looks into a mirror, still singing. A green strip of light enters the house and scans across it, revealing a spacesuit helmet and a military flight-suit. As the light climbs up the stairs towards him, Bruno hides inside a full bathtub, but the beam scans him anyway. Bruno is pulled across the floor by an unknown force. While attempting to cling to a door-frame, he loses his grip. The scene is interspersed with shots of Bruno closing a door and playing the song's piano section. As the song's final chorus section begins, the house shakes, lights and lamps flicker, and gusts of wind blow. Bruno is pulled by a mysterious force outside the house, and is subsequently levitated into the sky as a set of floodlights flashes on him. He drops the tape recorder. On January 28, 2015, Awolnation had an unofficial music video, uploaded by YouTuber Nanalew and garnering over 370 million views, blocked from YouTube due to copyright issues. The video returned several days later, but Nanalew deleted the video herself a few months afterward, posting on her Facebook page that "for the last few years Red Bull Records has been claiming all the earnings for the video. They'd agreed to work with me on a mutually beneficial partnership (including possible compensation for my video), but nothing has come through." The unofficial music video is back on Nanalew's channel and the description has been revised. ==Commercial performance==

In July 2010, Austin, Texas, DJ Toby Ryan premiered the song on KROX-FM, with a positive response from listeners. "Sail" debuted at number 89 on the United States Billboard Hot 100 singles chart on September 3, 2011. The single spent 20 weeks on the chart before dropping out on January 14, 2012. In mid-2013, its use in various television shows and advertisements exposed the song to a wider audience, and it re-entered the charts. Following its promotional use in a History Channel trailer promoting Vikings, weekly downloads "more than tripled". The song then peaked at number 17 on the Billboard Hot 100 in its fifty-sixth week on the chart, two years after its initial debut. and as of May 2017, it has sold over 6.1 million copies in the US. "Sail" peaked at number five on the Billboard Alternative songs chart in 2011. The song was featured in the introduction of the 2012 film Disconnect. Due to its extremely unusual longevity, it has become the only song in the history of the Hot 100 to spend a year on the chart without entering the top 20 first. In Australia and New Zealand, the song peaked in September 2013, reaching number 27 on the Australian Music Chart and number 33 on the New Zealand Music Chart. In the United Kingdom, the song peaked at number 17 on the UK Singles Chart in January 2014. In an interview in late 2016, Bruno said that for a while, "He felt like he didn't deserve [the fact Sail sold so many copies]." He concluded that "at a certain point, you realize 'well I did write the song', and I've become used to it to a certain degree, but more than anything I feel like sort of a messenger of some greater methods that was meant to be heard by people in general." ==Covers, remixes and media appearances==

Online "Sail" was used as the soundtrack for extreme athlete Jeb Corliss' proximity wingsuit flying video, "Grinding the Crack", uploaded to YouTube in August 2011, which went viral and received over 30 million views. the 2016 horror film Incarnate, and the 2019 romantic-comedy Always Be My Maybe. TV • A BMW commercial that aired during the 2012 Summer Olympics incorporated "Sail". • In 2013, the song was used by the TV channel History in a trailer for the show Vikings and in the trailer for The Counselor (2013). • A So You Think You Can Dance contestant danced to it in May 2012. • "Sail" was featured in "The Walking Dead", the 22nd episode of season four of The Vampire Diaries. • "Sail" was featured during the intro of "Episode #1.2", the second episode of season one of Fleabag. • In 2011, the song was used by the TV channel Fox in a trailer for season 8 of the show House, M.D.. • “Sail” was featured in season 4, episode 18 (Hot for Teacher) of Pretty Little Liars during a montage scene of Spencer researching Ezra ==Formats and track listings==

• Digital download (United States) • "Sail" – 4:19 • "Sail" (Innerpartysystem Remix) – 5:26 • "Sail" (Dan the Automator Remix) – 4:34 • "Sail" (Unlimited Gravity Remix) – 5:49 ==Personnel==

Sourced from the original album liner notes. Awolnation • Aaron Bruno - lead and backing vocals, synthesizers, piano, bass guitar, drums, string arrangement • Christopher Thorn - electric guitar Additional musicians • Billy Mohler - bass guitar • Brad Smith - whistling ==Charts==

Weekly charts Year-end charts Decade-end charts ==Certifications==