Morgan (guitar, vocals) and Shih (guitar, programming) formed the band in Orlando, Florida after the longtime friends had been recording music together on and off for several years. Their latest musical project, SALES, is based on vocal and instrumental improvisation as well as
sampling. The band subsequently received positive acclaim from music
blogs, including
CMJ,
Stereogum, and
Pigeons and Planes. They released their EP, along with a track titled "Getting It On" on September 22, 2014. On April 12, 2016, the band hosted a live
Twitch stream and listening party where they played tracks from their upcoming self-titled debut and revealed the artwork by Alana Questell. The album, titled
Sales LP, was released on April 20, 2016. In one review by
DIY the band's self-titled album was rated at 4/5 stars and described as having "a gift for appearing both shy and direct". On August 18, 2016, the band announced via their Facebook page that an additional member, drummer Joy Cyr, would be joining for their 2016 touring season. By April 2017, Cyr had been replaced by Malcolm Martin, who has continued as its touring drummer, and is frequently tagged and featured in photos on their social media. However, Martin is not listed as an official band member on its Facebook or Bandcamp. The band still brands itself as a "duo" on its Twitter. In September 2017, the band released the single, "Talk a Lot". They followed this up with the single "Off and On" in February 2018, and "White Jeans" in May 2018. In July 2018, Sales released its second album,
Forever & Ever. The cover photo was taken by Malcolm Martin, a contrast to their previous releases, in which all artwork had been done by Alana Questell. The three single covers also featured photographs, though it is unclear who took the photos from their website. As of April 26, 2020, Sales had 3,647,906 monthly listeners on
Spotify. Between March 28 and May 5, 2019, they toured across the southern portion of the United States. In 2019, two of the band's songs, "Renee" and "Chinese New Year" went viral on
TikTok. In December 2021, the band's song "
Pope Is a Rockstar" went viral on
TikTok. While the band hasn't released anything since 2022, Lauren Morgan has assured that Sales has not disbanded, and "is going to live forever & ever". However, no reunion date has been teased so far. Lauren Morgan has been working on a solo project "Lorg" (stage name), as she said she needed an outlet to show her growth and solo music she wrote. On September 6, 2024, she released her first single "Brandy" which she wrote and co-produced with Adam McDaniel from DropOfSun studio. On March 26, 2025, Lauren Morgan, as Lorg, released her second single, "Crossroads" written by her and produced by Adam McDaniel. In the comments of a Sales' Instagram post promoting the single, Jordan Shih denied fans assuming the end of the band. ==Discography==