First impression was well known for his sales pitches on American television. The first
visual and
audible impression upon a
market or client can appeal to any of the
five senses in order to initiate excellent chemistry between the
buyer and
seller. A strategy to attract potential clients and emphasize the overall
advertisement. An exchange of currency is not always required; rather, the pitching party seeks a formal
trade agreement or
contract. With a wide variety of
selling techniques used to "pitch", it is possible to apply one or a combination in a single attempt. Inspired by what has worked in the past from successful contributors to the art of the pitch, at least a slight modification is always required in order for it to be an authentic and most of all an
effective pitch, otherwise the tone would not fit the sellers outfit and in critical situations be spotted as a fake by the candidate and in such a case defying the purpose. For a strikingly good pitch, one must know exactly what the other party wants and doesn't want and be informed of as much
information as possible about the candidate being pitched to. Focus on a virtual balance of the candidate's
needs and
wants to maximize one's leverage when in the process of a pitch. Overall meaning: one gets only one chance to make a good first impression. At least two senses must connect: vision, and hearing. But the more one can connect at a single point of impact, the better.
Beginning statement Usually the first sentence of a sales pitch is supposed to be either an attention-grabbing statement or a positive statement introducing the best information about the provider of goods or service. A method is usually selected depending on available
attention span from the prospective client. There are certain groups with a lower attention span (for example children) for whom a sales pitch must capture their attention within the first few seconds to be effective. Frequently used methods for this are beginning a talk with a surprising or even shocking statement which the targets then stay to see the conclusion of. Normally people with children,
shopkeepers, and people in a hurry are not able to give much
attention especially if the explanation is not immediately intriguing or it is in broken English. Sellers of low-value,
fast-moving consumer goods (FMCG) are usually known to deploy the first method. In the second strategy, 'positive statement begins' is adopted in
solution selling usually in
direct selling to corporate and or high value and or
capital goods selling. Here, the purpose of the positive statement is to emphasize a particular positive aspect of a provider to brand it according to seller's situational need.
Slides Prior to 1980s the visuals (
transparencies and slides for the
slide projector) were used for at least two decades. Arrival of the
personal computers greatly simplified flipping of the slides and the use of multimedia elements thus creating the "widespread addiction to slideware". By late 1980s
Microsoft Powerpoint displaced the original market leader,
Harvard Graphics, as a tool of choice for preparing and displaying the slides. A presentation
slide deck is sometimes called a
pitch deck. ==Issues==