Due to political unrest, Keita and his band-mates fled Mali in the mid-1970s. They settled in
Abidjan, Ivory Coast, where they struggled financially and often had to rent equipment to perform shows. The band (now named Les Ambassadeurs Internationaux) steadily grew in popularity in the ensuing years. Keita moved to
Paris, France, in 1984 to reach a larger audience and to pursue a solo career. Musical instruments that are commonly featured in Keita's work include
balafons,
djembes, guitars,
koras,
organs, saxophones, and
synthesizers. He performed at the
Nelson Mandela 70th Birthday Tribute concert in 1988 to call for
Nelson Mandela's release from prison. In 1990, Keita contributed "
Begin the Beguine" to the
Cole Porter tribute/AIDS benefit album
Red Hot + Blue, produced by the
Red Hot Organization. Keita found success in Europe as one of the African stars of world music, but his work was sometimes criticised for the gloss of its production and for the occasional haphazard quality. However, shortly after the turn of the millennium he returned to
Bamako in Mali to live and record. His first work after going home, 2002's
Moffou, was hailed as his best album in many years, and Keita was inspired to build a recording studio in Bamako, which he used for his album ''M'Bemba'', released in October 2005. Guest artists on his albums have included
Weather Report founders
Joe Zawinul and
Wayne Shorter, drummer
Paco Sery, guitarist
Carlos Santana, and percussionist
Bill Summers. Keita's album
La Différence was produced around the end of 2009. The work is dedicated to the struggle of the world albino community (victims of
human sacrifice), for which Keita has been crusading all his life. In one of the album's tracks, the singer calls others to understand that "difference" does not mean "bad" and to show love and compassion towards albinos like everyone else: "I am black/ my skin is white/ so I am white and my blood is black [albino]/...I love that because it is a difference that's beautiful", "some of us are beautiful some are not/some are black some are white/all that difference was on purpose...for us to complete each other/let everyone get his love and dignity/the world will be beautiful."
La Différence was recorded between
Bamako,
Beirut, Paris, and
Los Angeles. This unique musical feel is reinforced by soulful pitches in the track "Samigna" emanating from the trumpet of the great
Lebanese jazzman
Ibrahim Maalouf. In 2001, Keita's song "Tomorrow" was featured in the
Will Smith film
Ali.
La Différence won Keita one of the biggest musical awards of his career: the Best World Music 2010 at the
Victoires de la musique. In 2013, after what he described as "threats" from the
Boycott, Divestment and Sanctions (BDS) campaign, he cancelled a performance in
Israel. He later published a letter on his Facebook page, stating that he decided to cancel the event because he was scared of "being harmed personally or professionally", but clarified that he still "love[d] Israel", slamming BDS as an "extremist group" who used "scare tactics and bullying". In November 2018, Keita announced his retirement from recording at a concert in
Fana, Mali. The album
Un Autre Blanc, which was released at the concert, would be his last. For his farewell recording he invited a rich cast of African singers to help him on one of his songs called "Gnamale". At the end of the album he thanked God for blessing him and warning people who would misuse his name. He uses traditional African instruments such as the
djembe,
kora and
balafon which are quite prevalent in his sound. He has also been able to sing to non-traditional instrumentation. He has more than 15 albums and Keita counts
Un Autre Blanc as his
swan song. He was to act as legislative body from 2020 till his resignation of 31 July 2023. In August 2023, Keïta was appointed adviser to the head of the junta by Colonel
Assimi Goïta. In April 2025, Keita came out of retirement to release
So Kono, his first album in seven years. The record is characterized by an unusually sparse sound, featuring guitar, ngoni, calabash, tama, and cello. == Albinism ==