Reyes was born on September 20, 1936, in
Guadalajara,
Jalisco, into a footballing family. His father, Luis Reyes, had played for
Chivas, and young Salvador grew up deeply connected to the club, even serving as a ball boy before entering its youth system. In 1953, at just 16 years old, he made his first-team debut for
Guadalajara in a match against
León, becoming the youngest player to represent the club in the national league. Reyes quickly established himself as a prolific striker. He scored his first goal that same year and went on to amass 122 league goals — a club record that stood for more than four decades. His goals often proved decisive: in 1957, he netted the winner against
Irapuato that secured Chivas’
first league title, igniting the golden era of the
Campeonísimo. Between 1957 and 1965, he helped the team capture seven league championships, claimed the top scorer title in 1961–62, and became Chivas’ most lethal scorer in Clásicos against
Club América, with 14 goals. He also delivered a memorable hat-trick in the
1962 CONCACAF Champions' Cup final, securing Chivas’ first international trophy. On the international stage, Reyes represented Mexico in three World Cups: 1958, 1962, and 1966. In 2008, at the age of 71, he took the field for the opening minute of a league match against
UNAM in a moving tribute, becoming the oldest player ever to appear in Liga MX. Chivas later retired his iconic number 8 jersey and named their stadium press box in his honor.
International goals ==Honours==