In 1974, Butcher created
Precious Moments drawings for J&D, which were introduced to the market a year later. Before that, Butcher created many other works, from
kitsch oil paintings to
comic strips. These works can be observed at the Precious Moments Chapel in
Carthage, Missouri. Prior to 1978, Sam met
Eugene Freedman at a Christian trade show in
Los Angeles, California. The three major products carried by J&D were greeting cards, porcelain figurines, and vinyl dolls. J&D sourced its vinyl dolls in Asia, leading Butcher to the
Philippines. In 1981 Butcher and Biel traveled to the Philippines, where they gave financial assistance to a Bible college. Butcher founded the Samuel J. Butcher Foundation and Precious Moments, Inc. In 1989, he completed the construction of the Precious Moments Chapel on the south side of Carthage, Missouri. The Chapel and several other museums are on the property, along with a wedding chapel and reception area. He privately funded the purchase of land on an island in
Aklan and built a resort called
Sampaguita Gardens. Through this resort, Butcher provides employment and training opportunities for people from Aklan and students from other provinces in Western Visayas. Later, Butcher moved to
St. Charles, Illinois, and lived with his children. As Precious Moments became more successful, Butcher began to spend more time at his resort in the Philippines. At the height of his popularity, Butcher fell ill due to strokes brought on by self-medicating. His children brought him back to the States, where he was diagnosed with
bipolar disorder and treated. He then returned to the Philippines. ==Death of his sons==