On 10 October 2010, Faiers appeared in the first episode of
The Only Way Is Essex and in total starred in eleven series of the show. The
second series of the programme saw Faiers' sister
Billie join the cast. During this series, Faiers also began a relationship with cast member
Joey Essex. However, their relationship came to an end again months later in the
ninth series. In January 2014, Faiers entered the
Celebrity Big Brother house to compete in the
thirteenth series. She entered handcuffed to fellow housemate, American starlet
Jasmine Waltz, as part of a task. It was revealed that Faiers had been meeting a journalist from
OK! during her stay in the house, so that she could continue writing her weekly column for the magazine. Faiers made the final on Day 27 and finished in fifth place. While in the house, Faiers was unwell and stated that she 'couldn't keep food down' and was later diagnosed with
Crohn's disease. and starred on the eleventh series of
The Real Hustle, going undercover as a bitter ex-wife to help the Hustlers con a mark. In March 2014, Faiers announced her exit from
The Only Way Is Essex after the end of its
eleventh series, due to her Crohn's disease diagnosis and to work on her relationship with Essex. In 2016, Faiers began starring in her own reality series on
ITVBe, titled
Sam Faiers: The Baby Diaries. Sister Billie was later added to the main cast, and the programme was retooled into
Sam and Billie Faiers: The Mummy Diaries. In 2018, Faiers founded Revive Collagen, a company offering ready-to-drink collagen supplements. After the end of
The Mummy Diaries in 2021, Faires began co-hosting
The Sam & Billie Show podcast with her sister. Also in 2021, Faiers, as well as her son, voiced a character in
Paw Patrol: The Movie. ==Personal life==