In 2000, Reich dropped out of
Buckingham Browne & Nichols School as a result of
clinical depression and in order to pursue acting. Shortly thereafter, he moved to New York and founded the comedy group Dutch West, which focused on making comedy videos for the Internet. After being discovered by
CollegeHumor in 2006, he was hired as Director of Original Content. He was then promoted to President of Original Content along with the premiere of
The CollegeHumor Show on
MTV in 2009. In 2014, Reich founded Big Breakfast, CollegeHumor's offshoot production company, and moved CollegeHumor's video team to Los Angeles. The company has since produced
Adam Ruins Everything on
TruTV;
Middle of the Night Show on
MTV;
Time Traveling Bong on
Comedy Central;
The Britishes on
DirecTV;
I Want My Phone Back on
Comcast's Watchable;
Bad Internet and ''
Rhett and Link's Buddy System'' on
YouTube Red. and United States First Lady
Michelle Obama. On January 8, 2020, it was announced that Reich was acquiring CollegeHumor from
IAC which was transformed to the entity of CHMedia. This included the streaming service
Dropout. At the time that IAC sold CollegeHumor, Reich asked fans to support the company by purchasing subscriptions to the streaming service. In 2020, Kate Knibbs of
Wired commented that "Reich is beloved within the CollegeHumor community—WIRED spoke with more than a dozen former employees, and the praise was unanimously effusive, rare for someone who just laid a bunch of people off". Reich oversees the content created in Dropout and hosts some of the shows including
Game Changer and
Make Some Noise. In 2023, Reich announced that the CollegeHumor brand name would be retired and rebranded to Dropout, to coincide with the streaming service. ==Personal life==