Armytage began her media career at
WIN Television in Canberra in 1999, as a news reporter and presenter in Canberra. Following this she joined
Sky News Australia in 2002 where she was chief political reporter.
Seven Network In 2003, Armytage joined the
Seven Network after being noticed by the network executives while covering the 2003 Canberra bushfires. In December 2004, Armytage landed her first major presenting role, filling-in as presenter on
Seven News Sydney over the summer non-ratings period. Following the non-ratings period she had stints presenting
Seven Morning News, the national late news updates and filling in as presenter of
Seven News Sydney. Throughout 2005 and 2006, Armytage was a regular fill-in presenter for
Chris Bath on
Seven News Sydney. In October 2006, Armytage replaced
Mike Amor as presenter of
Seven 4.30 News. She had replaced
Rebecca Maddern as presenter when the network moved production from Melbourne to Sydney. In 2011, Armytage was a contestant on
Dancing with the Stars and continued to file reports for
Sunday Night while also being a regular fill-in presenter on
Sunrise,
Today Tonight and
The Morning Show. In 2014, Armytage presented the makeover reality show
Bringing Sexy Back, which was cancelled after one season due to low ratings. In October 2021, the Seven Network announced that Armytage would take part in Seven's race day coverage and appear as a special guest on the reality show
The Farmer Wants a Wife when it returned in 2022. In February 2023, the Seven Network announced that Armytage would host the new season of
The Farmer Wants a Wife. Sunrise and Weekend Sunrise '' presenters at the
2013 Melbourne Cup In June 2007, Armytage was appointed co-host of
Weekend Sunrise alongside
Andrew O'Keefe, replacing
Lisa Wilkinson who moved to
Today on the
Nine Network. In June 2013, Armytage was announced as the replacement for
Sunrise co-host
Melissa Doyle; she began her position that September. In March 2015, Armytage was accused of racism in an on-air interview after congratulating a woman for looking whiter than her twin. After an online petition was signed by over 2,000 people calling for her to apologise, she did so. In March 2018, Armytage hosted a segment on
Sunrise focusing on Aboriginal adoption, during which she incorrectly claimed that Aboriginal children could not be
fostered by White people and stated that "Post-
Stolen Generation, there's been a huge move to leave Aboriginal children where they are, even if they're being neglected in their own families." Protests were held outside the
Sunrise studio in
Martin Place in response to the segment. In September 2018, the
Australian Communications and Media Authority ruled that the segment had breached the Commercial Television Industry Code of Practice as it contained inaccurate statements and "strong negative generalisations about Indigenous people as a group". In June 2020, Armytage was sued for racial vilification over the segment. On 8 March 2021, Armytage announced her resignation from
Sunrise to spend more time with her family. Her final show was on 11 March 2021.
Nine Network In September 2024, it was rumoured Armytage had signed a deal to join the
Nine Network. In October 2024, this was confirmed as Armytage was announced as host of Nine's upcoming adaptation of
The Golden Bachelor. In December 2024, Armytage filled in for
Sarah Abo as co-host on
Today. The Nine Network announced in November 2025 that Armytage would again fill in for Abo during the holiday season.
Other In 2017, Armytage joined
News Corp Australia lifestyle magazine
Stellar as a columnist. In collaboration with
Stellar, she launched her own podcast called
Something to Talk About with Samantha Armytage in February 2021. ==Personal life==