In 2011, Giancola became the face of the
Dangerous fragrance, available for both men and women. She later endorsed another fragrance,
Dangerous Desires. In 2012, she launched her fitness clothing line, Sexy Sweetheart, with Hoboken based company, SXE Fitness. In 2013, Giancola launched her online clothing and accessories line, Sweetheart Styles. From August 2015 to November 2017, Giancola became a co-host on the
Just Sayin podcast alongside relationship expert
Siggy Flicker and television host Clare Galterio. In May 2021, she opened her boutique, Sweetheart Coast, located on the
Ocean City, New Jersey boardwalk. in April 2025, Giancola announced she would open a second boutique location at the
Ocean Casino Resort in
Atlantic City, New Jersey; it opened in July 2025. ==Personal life==