2023 2023 was the twelfth edition of
Uuden Musiikin Kilpailu (UMK), the music competition that selects Finland's entries for the Eurovision Song Contest. The competition consisted of a final on 25 February 2023, where seven entries competed. The winner was selected by a combination of public votes (75%) and seven international jury groups from Australia, Germany, Poland, Spain, Sweden, Ukraine and the United Kingdom (25%). The viewers had a total of 882 points to award, while the juries had a total of 294 points to award. Each jury group distributed their points as follows: 2, 4, 6, 8, 10 and 12 points. The viewer vote was based on the percentage of votes each song achieved through telephone, SMS and app voting. "Cha Cha Cha" was drawn to perform third in the final. In the days leading up to the final, the song was considered a heavy favorite to win the contest, winning polls on various Eurovision fansites. During the voting in the final, it was revealed that the song had received 72 jury points and 467 televoting points, earning a total of 539 points, winning by a margin of 387 points. As a result of its win, the song would go on to represent Finland in the Eurovision Song Contest 2023.
At Eurovision According to Eurovision rules, all nations with the exceptions of the host country and the "
Big Five" (France, Germany, Italy, Spain and the United Kingdom) are required to qualify from one of two semi-finals in order to compete for the final; the top ten countries from each semi-final progress to the final. The
European Broadcasting Union (EBU) split up the competing countries into six different pots based on voting patterns from previous contests, with countries with mutually favourable voting histories put into the same pot. On 31 January 2023, an allocation draw was held, which placed each country into one of the two semi-finals, and determined which half of the show they would perform in. Finland was placed into the first semi-final, held on 9 May 2023, and performed last in the show. The song qualified for the final held on 13 May 2023, winning the semi-final with 177 points. In the grand final, the song won the public vote with 376 points but came second overall with 526 points, short of Sweden's winning total of 583 points for
Loreen's "
Tattoo"
. == Commercial performance ==