Hayakawa lectured at the
University of Chicago from 1950 to 1955. He presented a talk at the 1954 Conference of Activity Vector Analysts at
Lake George,
New York, in which he discussed a theory of personality from the semantic point of view. It was later published as
The Semantic Barrier. The definitive lecture discussed the
Darwinism of the "survival of self" as contrasted with the "survival of
self-concept." His ideas on general semantics influenced
A. E. van Vogt's Null-A novels,
The World of Null-A and
The Pawns of Null-A. Van Vogt in
The World of Null-A (i.e., non-Aristotelian) makes Hayakawa a character, introducing him as: "Professor Hayakawa is today's Mr. Null-A himself, the elected head of the International Society for General Semantics." Hayakawa was an English professor at
San Francisco State College (now San Francisco State University) from 1955 to 1968. In the early 1960s, he helped organize the
Anti Digit Dialing League, a San Francisco group that opposed the introduction of all-digit
telephone exchange names. Among the students he trained were commune leader
Stephen Gaskin and author
Gerald Haslam. He was named acting president of San Francisco State College on November 26, 1968, during a student strike, when
Ronald Reagan was
governor of California and
Joseph Alioto was
mayor of San Francisco. On July 9, 1969, the
California State Colleges board of trustees appointed Hayakawa the ninth president of San Francisco State. Hayakawa retired on July 10, 1973. Hayakawa wrote a column for the
Register and Tribune Syndicate from 1970 to 1976. In 1973, Hayakawa changed his political affiliation from the
Democratic Party to the
Republican Party and became president emeritus at what became San Francisco State University.
Student strike at San Francisco State College From November 1968 to March 1969, there was a
student strike at San Francisco State College in order to establish an
ethnic studies program. It was a major news event at the time and chapter in the radical history of the
United States and the Bay Area. The strike was led by the Black Student Union,
Third World Liberation Front supported by
Students for a Democratic Society, the
Black Panthers and the countercultural community. The students presented fifteen "non-negotiable demands", including a
Black Studies department chaired by sociologist
Nathan Hare independent of the university administration, open admission for all black students to "put an end to racism", and the unconditional, immediate end to the
War in Vietnam and the university's involvement. It was threatened that if these demands were not immediately and completely satisfied the entire campus was to be forcibly shut down. Hayakawa became popular with conservative voters during this period after he pulled out the wires from the loudspeakers on a protesters' van at an outdoor rally. Hayakawa relented on December 6, 1968, and announced the creation of a Black Studies program at the university. ==United States Senator==