'' march, from Second and Market Street to
Kezar Stadium, looking towards
City Hall, on Fulton Street, in
San Francisco, on
April 15, 1967 Youth arrivals College students,
high school students, and
runaways began streaming into the Haight during the
spring break of 1967.
John F. Shelley, the then-
Mayor of San Francisco and the
San Francisco Board of Supervisors, responded by forming the
Council of the Summer of Love, giving the event a name. "You only had to walk out your door to join the fun"—
Mike Lafavore Popularization The media's coverage of hippie afflux in the Haight-Ashbury drew the attention of youth from all over America.
Hunter S. Thompson termed the district "Hashbury" in
The New York Times Magazine. On February 6, 1967,
Newsweek printed a four-page four-color article titled "Dropouts on a Mission". On March 17, 1967,
Time magazine printed an article "Love on Haight". The event was also reported by the counterculture's own media, particularly the
San Francisco Oracle, the pass-around readership of which is thought to have exceeded a half-million people that summer, and the
Berkeley Barb. The media's reportage of the "counterculture" included other events in California, such as the
Fantasy Fair and Magic Mountain Music Festival in Marin County and the
Monterey Pop Festival, both during June 1967. As many as 40,000 people may have attended the Magic Mountain festival. At Monterey, approximately 30,000 people gathered for the first day of the music festival, with the number increasing to 60,000 on the final day. Additionally, media coverage of the Monterey Pop Festival facilitated the Summer of Love as large numbers of hippies traveled to California to hear favorite bands such as
the Who,
Grateful Dead,
the Animals,
Jefferson Airplane,
Quicksilver Messenger Service,
the Jimi Hendrix Experience,
Otis Redding,
the Byrds, and
Big Brother and the Holding Company featuring
Janis Joplin. In August of 1967,
George Harrison visited San Francisco to visit the group of Haight-Ashbury hippies. He walked around the area strumming his guitar and interacted with the group. Many of the hippies asked him questions and were very excited to meet him as well as feeling that they had a kinship to him. He later described this experience in not the best light, as to him this environment was horrible and filled with bums.
"San Francisco (Be Sure to Wear Flowers in Your Hair)" The musician
John Phillips of the band
the Mamas & the Papas wrote the song "
San Francisco (Be Sure to Wear Flowers in Your Hair)" for his friend
Scott McKenzie. It served to promote both the
Monterey Pop Festival that Phillips was helping to organize, and to popularize the
flower children of San Francisco. Released on May 13, 1967, the song was an instant success. By the week ending July 1, 1967, it reached number four on the
Billboard Hot 100 in the United States, where it remained for four consecutive weeks. Meanwhile, the song charted at number one in the United Kingdom and much of Europe. The single is purported to have sold more than seven million copies worldwide.
Diggers The radical activist group called the
Diggers embedded themselves in San Francisco in 1966. The group were anarchists who wanted to help other youth find liberation in the city. In addition to their free store, the group created a free publication called
The Digger Papers in which they spread their message. In
The Digger Papers the group provided information on resources for food, shelter, drug use, and human rights information. Their message was to develop a free society, everything they created or endorsed was free, and to further their messages about life and how to live it. == Events ==