Heirloom plant conservationist
Amy Goldman Fowler calls the San Marzano "the most important industrial tomato of the 20th century"; its commercial introduction in 1926 provided canneries with a "sturdy, flawless subject, and breeders with genes they'd be raiding for decades". Although commercial production of the San Marzano variety is most closely associated with Italy, seeds for the variety are available worldwide. It is an
heirloom variety. Canned San Marzanos, when grown in the
Valle del Sarno ('
Sarno Valley') in Italy in compliance with Italian law, can be classified as ''pomodoro di San Marzano dell'agro sarnese-nocerino'' and have the European Union
PDO emblem on the label. Most San Marzano tomatoes sold commercially are grown in Italy, although they are produced commercially in smaller quantities in other countries. Because of San Marzano's premium pricing, there is an ongoing battle against fraudulent product. On November 22, 2010, the Italian
Carabinieri confiscated of improperly labelled canned tomatoes worth
€1.2 million. San Marzano tomatoes, along with
pomodorino del Piennolo del Vesuvio, have been designated as the only tomatoes that can be used for
vera pizza napoletana ('true Neapolitan pizza'). ==Origins==