Today, Ibarra is a mid-sized
market city rising in popularity with
tourists, yet still retains a very authentic Ecuadorian vibe. It has a unique ethnic composition for Ecuador, with the population being a mix of Mestizos, Amerindians (mostly
Otavalo people), and
Afro-Ecuadorians. Ibarra is known for its mild weather, colonial whitewashed houses (giving it the nickname The White City), and cobbled streets. The Santo Domingo church houses a museum holding paintings. The town is the seat of the
Roman Catholic Diocese of Ibarra. Markets are on Saturdays, and the main
festival is the
Fiesta de los Lagos, which is held on the last weekend of September. Two colorful parades known as
El Pregón and
Virgen del Carmen are held on 16 July every year. Other town attractions are the many restaurants specializing in local
cuisine, along with the clubs, discos and a
paragliding club. leading celebrations of 415 years of Ibarra in 2021
Andrea Scacco was elected to be the new mayor of Ibarra in 2019 planning to reduce xenophobia and to create a women's refuge in the city. ==Climate==